Weidert Group Marketing & Sales Blog

Showcase Your Company Culture on Social Media With Our Top 5 Tips

mhansel@weidert.com (Megan Hansel) — Thu, 03 Jun 2021 15:01:07 GMT

Social media is an essential inbound recruiting tool for showing and telling potential applicants about your company culture, but successful recruiting and retention requires more than just promoting company culture on social media posts.

2020 and the COVID-19 pandemic accelerated technology adoption — and a pre-pandemic Glassdoor study already reported 79% of job seekers using social media in their search.

Business cultures and coworker relationships have also been evolving online, as companies learn to navigate the shifting landscape of remote and in-office work, and social media platforms help provide some of the structure and sense of “place” that the office used to serve.

6 Social Media Trends Industrial Manufacturers Must Leverage in 2021

mhansel@weidert.com (Megan Hansel) — Tue, 01 Jun 2021 13:38:27 GMT

As we march through 2021, social trends such as TikTok video and Instagram ads continue to change the B2C landscape. But what about trends that impact B2B companies — specifically social media marketing for industrial manufacturers selling highly considered goods and services?

Multiple Blogs On Your Company Website: Does it Hurt or Help SEO?

mhoppe@weidert.com (Meg Hoppe) — Thu, 27 May 2021 13:30:27 GMT

Did you ever notice that some companies have more than one blog? If you did, you probably wondered why. I mean...it’s hard enough keeping one stocked with good content. But two? Or three?

Well, there’s a method behind this particular madness, and it has to do primarily with satisfying your audiences’ needs.

Visually Stunning Manufacturing Brands & Content: 4 Examples

erics@weidert.com (Eric Severstad) — Tue, 25 May 2021 14:17:29 GMT

People love striking visuals.

And although manufacturing companies traditionally brand themselves as solid and subdued, visuals in the B2B world can be a differentiator. In fact, visuals should be looked at as a critical tactic in boosting any company’s online presence.

Science backs me up on this one. The human eye processes visuals 60,000 TIMES faster than text. Plus the rate of retention of visual data is TWICE as good. Here, this will help you remember those stats:

7 Best Practices That Support How to Use Facebook for Business

tborden@weidert.com (Tammy Borden) — Thu, 20 May 2021 13:25:16 GMT

As a B2B manufacturer, it’s all too common to define your market presence by brick-and-mortar assets. Your facilities represent your company in some of the same ways your products or services do, which has some inherent value. However, such a limited view doesn’t allow room to acknowledge the human side of your business — and “humanness” carries its own influence when leveraged properly.

That’s where social media comes in, particularly the behemoth Facebook. Recent stats reflect that 74% of people use Facebook for professional purposes as do 46% of B2B marketers.¹ The gap between individuals and marketers using Facebook marketing tools isn’t as alarming as the 54% of B2Bs ignoring or struggling with how to use Facebook for business.

How Google Core Vitals Will Change B2B Website Performance and Ranking

jstanis@weidert.com (Jonathan Stanis) — Tue, 18 May 2021 14:50:00 GMT

The June 2021 Google algorithm update includes Page Experience, a new factor that ranks websites based on select evaluative user experience criteria.

Within Page Experience, ranking signals dubbed “Google Core Web Vitals” primarily focus on web page loading speed, interactivity, and visual stability. How well or poorly your B2B website design performs within these areas does more than reflect your site’s user experience. Core Web Vitals ultimately influence your site’s overall Google search engine ranking.

The broad core algorithm updates a substantial search ranking change in pursuit of what some are calling “a better web.” It’s also a call to action for marketers within B2B companies to understand the basics of Core Web Vitals and leverage them to maintain — and grow — their competitive advantage.

What is Social Selling the Inbound Way, and How Can You Improve Your Strategy?

nmertes@weidert.com (Nicole Mertes) — Mon, 17 May 2021 17:10:59 GMT

Social selling, not to be confused with social media marketing, is the process of using social media as a tool to develop and nurture relationships as part of the sales process.

Research shows that the largest portion of time B2B buyers spend while considering a purchase is dedicated to independent online research: 27% of the total.

Evidence also points to the value buyers place on getting helpful information during their research phase — especially B2B buyers facing complex buying processes. In the search for high-quality information, purchasers are spending more and more time online, where they’re influenced by the content they see and the people they connect with on social media.

Social media opportunities for salespeople can include:

Alerting buyers to updated, valuable information
Addressing pain points in industry needs and the buying process, while engaging in multilateral conversations
Maintaining contact throughout long sales processes
Reducing effort required by the buyer wherever possible
Driving buyer confidence in your company
And more

3 Content Marketing Trends B2Bs Must Pay Attention to in 2021

brad@getcodeless.com (Brad Smith) — Wed, 12 May 2021 13:17:00 GMT

Content marketing is an increasingly common strategy in the modern business world. B2Bs of all sizes are leveraging content that focuses on education — not the features-and-benefits hard sell — to earn conversions, customers, and loyal brand advocates.

Content marketing drives business growth by influencing how and why customers make purchase decisions, but it’s not magic. A solid strategy that incorporates content that is practical, adds value, and incorporates these key trends is fundamental:

Weidert Group Partners With Barcoding, Inc. a North American Supply Chain Innovator

kwilhelme@weidert.com (Kelly Wilhelme) — Mon, 10 May 2021 16:22:00 GMT

APPLETON, WI — Weidert Group, a nationally recognized B2B inbound marketing and growth agency for complex industries and Diamond Level HubSpot Partner, has been selected to implement a new inbound marketing and sales program and design a new website for Barcoding, Inc., a leading supply chain automation and innovation company headquartered in Baltimore with offices around the United States and Canada.

Barcoding was managing several website domains for multiple products and managed service offerings and wanted to consolidate them into a single website. In addition, Barcoding wanted to leverage the full power of their HubSpot platform, versus hosting on WordPress.

Hidden Features That Boost HubSpot ROI

lsheptoski@weidert.com (Laura Sheptoski) — Thu, 06 May 2021 12:52:00 GMT

If you’ve been a HubSpot user for any length of time or even just kept tabs over the past decade, you know about HubSpot marketing automation, HubSpot email marketing, and other HubSpot inbound marketing capabilities.

But HubSpot has grown to become so much more; it’s among the top platforms for all your marketing, sales, service, and website needs. This robust, all-in-one CRM can power your entire flywheel (allowing you to seamlessly attract, engage, and delight your customers).

But let’s face it because it’s so comprehensive, there’s a chance you’re not leveraging all its capabilities or receiving the fullest ROI potential.