Why Inbound Marketing Is Right For The Times

September 16, 2011

weidert blog author

Posted by Meg Hoppe

"Search engines, blogging and other Internet trends have fundamentally transformed the way people and businesses purchase products, yet most small businesses still use outdated and inefficient marketing methods – like print advertising, telemarketing and trade shows – that people increasingly find intrusive and screen out.” - Brian Halligan, co-founder and CEO of HubSpot.

inbound attracts today's consumersThere's been a significant sea change in the way people find information about products and services – and the way they buy them; so it makes sense that the way businesses work to attract them must change, too.

Have you approached selling now that the world has changed the way it goes about buying?

If you haven't taken steps to align your efforts with your audience's behaviors, take look at this HubSpot presentation, Transform Your Marketing. The facts and figures will help convince you that the time is right to start Inbound Marketing and leave outbound behind.


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Topics: Platform & Tools, User Experience, Strategy & Positioning, Inbound Marketing

whole brain marketing blog author
Written by Meg Hoppe

Meg provides creative vision to all client projects and serves as the agency's chief content writer. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing.

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