Thank you for choosing Weidert as your website partner. We’re excited to get started.
Why we’re asking for this: it lets us spend workshop time aligning on goals, audiences, and how the site should support real buyer decisions instead of chasing logistics and access in the room.
Part A · Required
Complete before your workshop.
Why are you pursuing a new or improved website now?
What are your top 3 goals for the website in the next 12–24 months?
How will you know the website project succeeded?
Pick up to 3.
What should the website stop doing (or stop causing)?
What’s not working well today?
Check all that apply. This one’s about the site as a whole; audience-specific gaps come next in Part B.
Part B · Required
Rank the segments below, then go deeper on each one.
Our research points to four buyer groups for this site. Rank them 1–4 by where you want revenue growth over the next 24 months.
These groups come from Weidert’s audience and market-size research, so you’re validating and prioritizing rather than starting from scratch.
Industrial materials handling buyers
Plant, warehouse, and laundry operations managers buying bulk containers, hampers, tote boxes, and tilt trucks. Your largest audience by a wide margin, with product-level search demand. Here you compete against Global Industrial, Uline, Grainger, and Vestil.
Defense & aerospace supply chain professionals
Supplier quality engineers, subcontracts managers, and commodity managers at prime contractors and agencies, sourcing through SAM.gov and DIBBS rather than a website. A small audience with high value per relationship. Worth knowing: roughly half your total revenue sits behind a solicitation process you respond to, not a prospect the site generates.
Election administrators
County clerks, election directors, registrars, and procurement officers, with their own associations and trade press. A small, well-defined audience with no manufacturing or supply-chain vocabulary; their searches run almost entirely to process and security. This is the ReadyVote line. We’re flagging it here in case ReadyVote should be scoped as its own item instead.
Contract sewing & manufacturing customers
A different kind of buyer entirely: other brands and companies sourcing private-label cut-and-sew or contract manufacturing from you, rather than buying your own branded products. This is one of your current site’s seven divisions today, but we don’t have market-sizing research on it the way we do the other three. Rank it by your own read of where it should go.
Dandux direct-to-consumer
Other brand names on your current site
Now go deeper, one segment at a time
Same four groups as above, in the same order. Expand each one and answer how that buyer thinks, how they evaluate you, and what you want them to do on the site, all in one place.
Plant, warehouse, and laundry operations managers buying containers, hampers, and tilt trucks.
Supplier quality engineers and subcontracts managers sourcing through SAM.gov and DIBBS rather than a website.
County clerks, election directors, and procurement officers evaluating process and security.
Other brands and companies sourcing private-label cut-and-sew or contract manufacturing from you.
Part C · Required
What we need to plan the product pages, and what’s safe to publish.
Product information
Buyers in your largest audience search for specific products by type, size, and capacity. We need to know what product information exists and where it lives.
Roughly how many products should the new site carry?
Customer reference & public claims
Part D · Required, ~12 min
Design direction, tone, and the functionality the new site needs to support.
Share 3 websites you like and 1 you don’t, and tell us why.
Any industry. We’re looking for cues (structure, clarity, tone, visual style), not to copy.
Site you like: 1
Site you like: 2
Site you like: 3
Site you don’t like
Which statement best matches your preference right now?
If you choose “Defer,” please still fill in the sites above so we can bring options to react to.
Tone and voice
Functionality you’ll need
Part E · Asynchronous essentials
Fill what you can now. We can refine later.
Project stakeholders
Stakeholder 1
Stakeholder 2
Stakeholder 3
Your review/approval process
Simple version is fine.
Access checklist
For each platform, check the box if your team can grant Weidert access directly. If not, tell us who can (name and email) so we can coordinate securely instead of guessing who to ask.
Website CMS / admin access (current site)
Analytics (GA4)
Tag manager (GTM)
CRM / marketing automation (HubSpot, Salesforce, etc.)
Search Console (if available)
File repository (SharePoint, Dropbox, Google Drive, etc.)
Brand asset library (logos, fonts, photography, guidelines)
Other third-party platforms (ERP, product database, portals)
Ways of working