The best sales come from the leads you already know. But what can you do to prompt the purchase?
The answer is to nurture your contacts to move them closer to the decision stage and sales readiness. Inbound marketing uses informative content, email, and social interaction to help leads understand the benefits of what you offer. In this essential infographic and glossary toolkit, you'll find: a detailed lead nurturing process—in graphic form; a step-by-step walkthrough of typical lead nurturing emails from content to reminders; and brief, accurate explanations of inbound marketing principles (so, no Google needed)!
