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The Power of Repurposed Content

HubSpot User Group Q3 2019

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Struggling to come up with fresh topics to fill your editorial calendar? When you leverage existing content, what’s old can be new again!

At our last HubSpot User Group (HUG) meeting, Weidert Group Consultant, Laura Sheptoski taught us strategic ways to repurpose those old blogs and articles into new and engaging content to get the most “bang for your content buck” when it comes to lead attraction and conversion and customer delight. The Q3 HUG also covered:

  • How to conduct a content audit
  • Ways to identify the best content to optimize
  • Tips for turning existing content into bigger offers, packages, pillar pages and focused campaigns
  • Real-life, before-and-after examples
  • Next-level ideas that go beyond updating stats and keywords

Watch the presentation here:



Click to download slides  

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