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Sentry Equipment Corp Chooses Weidert Group as Inbound Agency of Record

March 25, 2016

NEW_Sentry_2015_logo_with_tagline_and_cutline_for_Word_RGB.jpgAppleton, Wis. – Weidert Group, Inc., a B2B inbound marketing agency and Platinum HubSpot partner, has been selected to implement an integrated inbound marketing program for Sentry Equipment Corp, an Oconomowoc, Wisconsin-based manufacturer of industrial sampling solutions for customers around the globe. The company’s innovative products give customers the ability to accurately monitor and measure processes for improved production efficiency, output and safety.

Elisa Filipp, director of marketing for Sentry Equipment Corp, led the internal team that selected Weidert Group to execute the company’s inbound marketing strategy. “Weidert Group’s experience with manufacturing organizations, and their track record in industrial markets, was key to selecting them to help us develop and execute our inbound marketing program. We have a great story to tell, and Weidert Group has helped us with the process of sharing valuable content online and measuring results.”

Sentry Equipment Corp’s inbound marketing plan includes strategy development, content creation and support, lead nurturing planning and implementation, metrics reporting, and ongoing strategic counsel. 

Greg Linnemanstons, Weidert Group’s president, said Sentry Equipment Corp’s program is designed to improve lead generation, both in numbers and quality of leads. “Sentry Equipment Corp works with companies that require accurate measurements to optimize their productivity and performance. The company’s inbound marketing program is designed to attract the best prospects to the relevant content they need as they search for solutions to sampling and monitoring challenges. The program allows these prospects to evaluate Sentry Equipment Corp solutions and ultimately make a purchase decision, at their pace.”

This press release was originally published and distributed via PRWeb.

About Sentry Equipment Corp

Sentry Equipment Corp leverages proven abilities in engineering and manufacturing to help customers sample, monitor and measure their processes in a variety of markets and applications worldwide. The Sentry brand of representative sampling products and services enables customers to achieve safe, accurate and repeatable results to protect people, assets and the environment. Since 1924, Sentry Equipment Corp has been a reliable partner for operational and analytical professionals in the U.S. and global markets. Based in Oconomowoc, Wisconsin, Sentry Equipment Corp is fully employee-owned, serving customers in over 50 countries across six continents. For more information, please visit www.sentry-equip.com.

About Weidert Group Inc.

Weidert Group, founded in 1980, is a B2B inbound marketing and sales agency based in Appleton, Wisconsin. A certified HubSpot partner since 2011, Weidert Group achieved the highly-coveted Platinum-level partner status with HubSpot in 2015. HubSpot is the world leader in marketing automation and sales software, with over 19,000 customers in 90 countries. Weidert Group is a full-service agency providing all components of an inbound marketing and sales effort: website and UX design, content strategy and development, search engine optimization (SEO), social media management, lead nurturing, sales enablement services, and overall marketing management.

Clients represent B2B companies in equipment manufacturing, finance/insurance, industrial A/E/C, and supply chain/distribution—in addition to technical service companies supporting these industries.