We leverage the inbound methodology’s strengths in recruitment marketing to help you increase the number of job seekers visiting your website, convert more of those visitors into recruiting leads, and help you and your candidates identify and act on mutually beneficial opportunities.
We’ll help you:
How do job seekers see you as an employer — and how do they see your company as a potential place to work? We’ll help you understand your candidates’ personas and develop recruitment messaging that resonates with targeted job seekers, following a step-by-step process that may include:
Your strategy-based, inbound content plan helps applicants find and interact with your brand to cultivate and nurture a relationship even before they choose to apply. Distinguish your business among the competition and show them what’s great about working on your team, with content that sets you apart:
Your website is often the first interaction prospective applicants have with your company. What impression does it leave? Does it do a great job of communicating your employer brand? Is it easy to find the information visitors come looking for? We’ll help you make sure the answer is “yes,” by:
The application process should be a source of momentum, not friction, in your business flywheel! We help you establish the balance between delivering a user experience that delights candidates and ensuring you get the information needed to make informed hiring decisions, with:
You interview candidates to decide whether to make a job offer — and to enable them to evaluate the opportunity and make their own informed decisions. How well do your teams achieve these goals? Candid feedback is key to streamlining the process and eliminating uncertainty for both sides. We’ll help you gather and analyze feedback at critical points along the application process with automated candidate surveys.
Understanding how job seekers find you brings clarity to your strategy, helps refine your continuous improvement efforts, and demonstrates return on your investments in recruitment marketing. See where candidates come from and which sources perform best, and understand costs per application and hire. Our process includes:
We start with an initial assessment and proposal. Foundational work on your competitive positioning and candidate personas leads into strategy — an absolute must for making the right tactical choices. Our team digs deep to understand your needs and works with urgency to implement the best solutions.