Using Video to Enhance Every Stage of the Buyer Journey — Experience Inbound 2019 Preview

May 15, 2019

whole brain marketing blog author


Posted by Kelly Wilhelme

Experience Inbound 2019 Speaker Greg LinnemanstonsIt’s not a secret that video can be an effective part of your inbound marketing strategy. But for years the effort and cost required to include it in your marketing toolkit was prohibitive. Times have changed and video is more accessible and affordable than ever. Check out this video from Greg Linnemanstons, president of Weidert Group, as he gives you a sneak peek of what you will learn during his Experience Inbound session, “How to Use Video to Enhance Every Stage of the Buyer/Customer Journey.”

 

TRANSCRIPT:

It’s been well documented that people today overwhelmingly prefer video content over all other media. Whether they’re learning about a new idea, investigating a process, getting caught up on new products and technologies — really anything — they want video!

In my upcoming Experience Inbound presentation at Miller Park on June 3 and Lambeau Field on June 4, I’ll show you how to use video to address all of your prospects’ questions throughout their buyers’ journeys and continuing through their experiences as a customer. I’ll give you actionable ideas for all stages of those journeys, from initial awareness to consideration to final purchase.

Attend this session and you’ll learn how to use video to:

  • Answer prospects’ burning questions
  • Enhance your company credibility with customer testimonials
  • Introduce prospects to the individuals on your leadership team
  • Showcase your company culture through actual team members
  • Walk people through a process, or demonstrate a product capability
  • Tell your company story through a variety of storytellers
  • Demonstrate product superiority or proprietary properties
  • Enhance new business proposals with personalized video
  • Communicate efficiently and enhance relationships with customers

Advances in technology have put video within every organization’s budget and capabilities, and this is your chance to learn how to put it to work for your business! Join us June 3 at Miller Park and June 4 at Lambeau Field for this and many other valuable sessions. Learn more and register today at experienceinbound.com.

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Topics: Weidert Group Events



whole brain marketing blog author
Written by Kelly Wilhelme

Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.

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