What Makes an Inbound Website Different? [Infographic]

April 1, 2016

whole brain marketing blog author


Posted by Vicki Woschnick

What does make a website "inbound-ready?"

Traditional websites are often defined by their limits:

  • Limited focus: Company-centric messaging
  • Limited space: Single topic format restricts information sharing and relationship building
  • Limited interaction: Other than searching for information buried on secondary pages, visitors have no reason to interact with the content and, by extension, the company
  • Limited attention spans: 55% of visitors will leave websites in 15 seconds or less if their expectations aren’t being immediately met

Inbound websites defy limits. They are designed to engage users, share relevant content and generate leads—not merely chatter about the company.

Inbound_Website_Infographic_1.jpg

Unlike their traditional counterparts, inbound websites are not static communication tools. They offer a full user experience in an online format that is both dynamic and familiar, and deliver content that is user-friendly and valuable. Creating—or re-creating—your website to align with the preferences and behaviors of today’s tech-savvy users is a value-add several times over. You can showcase your products and services in a way that makes sense to users while simultaneously respecting their time and meeting their expectations.

Additionally, you demonstrate that your company embraces progressive thinking that is, above all, focused on customer needs – a compelling message for potential clients that you can also leverage to your competitive advantage. 

Above all, an inbound website is foundational to an overall, powerful inbound marketing strategy that, when implemented, is your true path to sustained growth. Find out more in our free guide below!

How to prepare your website for inbound marketing



Topics: Inbound Marketing, Web Design and Development



whole brain marketing blog author
Written by Vicki Woschnick

An experienced writer and content planner, Vicki has a variety of client-side and agency experience in all of Weidert Group's service areas. She is highly adept at learning various industrial niches and producing effective content on behalf of clients. In Weidert Group's inbound marketing programs, Vicki plays a major role in crafting blog-form articles as well as downloadable advanced content offers.

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