What Do We Do Now? Marketing During a Crisis (Video)

We’re hearing about COVID-19 everywhere, every hour, every day: in the news, in blogs, in emails and in conversation. That’s because we’re all trying to wrap our arms around how it’s affecting people and businesses today, and what tomorrow looks like. There are a lot of unknowns, and that makes it tough for business owners to plan. 

We asked our president, Greg Linnemanstons, to record his thoughts as a way to help other businesses understand:

• the best approach for marketing their products and services in light of the current state of the world economy,
• why businesses need to be taking the lead on caring for employees, and 
• how leadership teams can be planning for the near and longer-term future.  

In our 40-year history as an organization, we’ve lived through significant market disruptions such as the financial crisis that began in 2008. We’re leveraging all that we learned from that experience to help others navigate the leadership challenges and tough decisions they face, with the goal of coming out whole and able to react quickly as recovery starts.

We hope you find Greg’s insights helpful. As always, reach out if there’s a way we can help you.

You can read more about responding to COVID-19 in these blogs:

• Smart Tips for B2B Marketing During the Pandemic
• 4 Ways to Delight Customers In a Time That’s Anything But Delightful
• Crisis Communication: Why You Need to Pivot Your Marketing Editorial When Times Are Tough
• 5 Ways Your Inbound Marketing Plan Can Absorb the Impact of COVID-19

Visit our Resource Library to find valuable resources that could help you get the right message to the right people at the right time.