We began using the HubSpot platform (and a whole lot of their people’s expertise and advice) for our own marketing in 2011; today we’re also showing our clients how to use it. We’ve become so good at it, in fact, that and we’re now a Gold Level Certified Agency Partner – one of only about 50 in the country.
HubSpot is a Cambridge, Massachusetts-based company started by 3 M.I.T. graduates who saw that for it to be effective, marketing needed to quickly evolve to align with the way people learn and shop for products – online. HubSpot is the world’s #1 marketing automation software, with 11,000 customers worldwide. Their team acts as counsel and teacher to its partners, and provides us with a remarkable array of valuable support, insights and information that we share with our clients. Their energy, focus and knowledge are remarkable and we’re thrilled to be part of their team.
Weidert Group provides all the services required to execute a comprehensive, integrated inbound marketing strategy. This includes:
Our principals hire people whose abilities have been influenced by quality education, significant responsibilities, and meaningful accomplishments, and who’ve demonstrated a variety of specific skills and strengths.
MBA, Kellogg/Northwestern University; 18+ years senior management roles in Fortune 500® CPG and industrial companies.
Leads all strategic initiatives for clients; involved in developing inbound marketing plans.
Content & Creative Director, Partner
Extensive experience writing for a variety of markets, food & beverage, healthcare/medical, industrial, professional services, manufacturing, retail.
Leads all content development and creative projects.
Significant client-side experience; excellent grasp of the “big picture” and skilled at integrating knowledge and insight into actionable plans.
Responsible for ensuring that we deliver the greatest value to clients through both products and services.
Valuable in-depth inbound marketing knowledge and skills; exceptional project management skills; early adopter of new marketing-related products and technologies.
Expertise in project management, vast experience with B2B marketing and content creation in a variety of industries; strong client-focused mindset; tuned in to developing products and technologies.
Assists Client Services team with project management, analytics, client content publication, and social media. Strong background in public relations and event management, and serves at Weidert Group's media relations contact.
Manages the company’s own inbound marketing efforts, resources and processes related to SEO, content, social media, lead conversion and nurturing, and analysis.
Manages general office operations and is responsible for vendor relations.
Director of Design & Technology
20+ years experience in web programming and design.
Early adopter of web and mobile tools; experienced in multiple web platforms; passionate about learning new methods and technology.
Content Marketing Associate
Exceptional writing skills; learns new industries and concepts quickly; knowledgeable about social media products and practices.