We began using the HubSpot platform (and a whole lot of their people’s expertise and advice) for our own marketing in 2011; today we’re also showing our clients how to use it. We’ve become so good at it, in fact, that we’re now a Gold Level Certified Agency Partner – one of only about 50 in the country.
HubSpot is a Cambridge, Massachusetts-based company started by 3 M.I.T. graduates who saw that for it to be effective, marketing needed to quickly evolve to align with the way people learn and shop for products – online. HubSpot is the world’s #1 marketing automation software, with 11,000 customers worldwide. Their team acts as counsel and teacher to its partners, and provides us with a remarkable array of valuable support, insights and information that we share with our clients. Their energy, focus and knowledge are remarkable and we’re thrilled to be part of their team.
Weidert Group provides all the services required to execute a comprehensive, integrated inbound marketing strategy. This includes:
Inbound strategy, planning and management
Web design & programming
Search engine optimization (SEO)
Content strategy & development
Social media strategy & execution
Lead conversion & nurturing
Our principals hire people whose abilities have been influenced by quality education, significant responsibilities, and meaningful accomplishments, and who’ve demonstrated a variety of specific skills and strengths.
MBA from Northwestern's Kellogg School of Management and 18+ years in senior management roles in Fortune 500® and industrial companies. Leads all strategic initiatives with clients and is deeply involved in constructing our inbound marketing plans.
Content & Creative Director, Partner
Extensive experience writing for a variety of markets, food & beverage, healthcare/medical, industrial, professional services, manufacturing, retail.
Leads all content development and creative projects.
Significant client-side experience; excellent grasp of the “big picture” and skilled at integrating knowledge and insight into actionable plans.
Responsible for ensuring that we deliver the greatest value to clients through both products and services.
Valuable in-depth inbound marketing knowledge and skills; exceptional project management skills; early adopter of new marketing-related products and technologies.
Expertise in project management, vast experience with B2B marketing and content creation in a variety of industries; strong client-focused mindset; tuned in to developing products and technologies.
Assists Client Services team with project management, analytics, client content publication, and social media. Strong background in public relations and event management, and serves as Weidert Group's media relations contact.
Director of Business Development
Manages sales and partnership opportunities for Weidert Group, as well as our strategic sales consulting business.
Manages the strategy and marketing direction for Weidert Group's growth. Jamie's background is in social research and human behavior, which uses to drive our company's lead attraction efforts, our inbound marketing plans, and our online user experience.
Director of Design & Technology
20+ years experience in web programming and design.
Early adopter of web and mobile tools; experienced in multiple web platforms; passionate about learning new methods and technology.
Content Marketing Associate
Exceptional writing skills; learns new industries and concepts quickly; knowledgeable about social media products and practices.
Traffic & Production Manager
Manages allocation of internal resources and is responsible for trafficking work through the agency to ensure utmost efficiency.
Visual Storytelling & Marketing Assistant
Constructs rich visual stories and graphics for both clients and Weidert Group marketing. An experienced photographer and aspiring filmmaker.