We hire only people whose capabilities have been influenced by quality education, significant responsibilities, and meaningful accomplishments, and who’ve demonstrated expertise in Weidert Group's service areas. Most of our team members have experience working on the client side of marketing and sales, and all of us are Inbound Certified by HubSpot.
With 18+ years in senior management roles at Fortune 500® and medium-sized companies, he has deep marketing and sales experience with CPGs and manufacturing. Greg leads strategic initiatives with clients and is involved in developing client inbound marketing plans. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.
Meg provides creative vision to all client projects and serves as the agency's chief content writer. She has extensive experience writing for a variety of industries, including manufacturing, financial services, and healthcare. Meg started in advertising and has become a thought leader in digital content creation and inbound marketing.
Frank was key to establishing Weidert Group as an inbound marketing leader when we first adopted this approach. He has a knack for using technology to amplify smart marketing strategies, and a deep knowledge of SEO and content promotion, exceptional project management skills, and a thorough understanding of HubSpot's marketing and sales products.
Tim has vast experience executing B2B marketing plans in a number of industries, including manufacturing, health products, and business technologies. He manages the mechanics of our clients' inbound marketing programs, including marketing automation setup, email marketing, and digital content creation.
With 8+ years of communications consulting experience in the financial services sector, Kelly offers a unique set of skills within our client services team. She has deep understanding of technical strategy, layout and design, as well as writing and content creation.
Laura is a detail-oriented consultant and project manager, with a background in public relations, social media engagement, and client content creation. Prior to her time at Weidert Group, Laura managed PR for an industrial services company, and maintains a strong focus on earned media within our inbound marketing programs.
Katherine is an experienced project manager with a lengthy background in corporate retail, eCommerce, and traditional media planning. She's an expert in interdepartmental project management and collaboration.
With a background in PR consulting and market research, Stephanie is a knowledgeable project manager with strong client service skills. Her role is focused on helping companies get found online via earned media, SEO, and effective content promotion. She also coordinates a variety of inbound marketing projects, ranging from blog publication to email-based marketing automation.
Reid assists with the production and management of digital content for client projects. With an eye for strong writing and an in-depth knowledge of HubSpot, Reid plays an important support role for meeting client needs. A graduate of Lawrence University, Reid majored in English and previously interned on Weidert Group's business development team.
Lucie Hennetier is an inbound marketing assistant at Weidert Group, where she coordinates content, marketing automation campaigns, and a variety of other projects. Originally from France, Lucie is trilingual (English, French, and Spanish) and worked as a brand manager for an Australian start-up before venturing to the United States.
Stacy Bouchard is a consultant at Weidert Group. After twenty years marketing manufacturing, A/E/C, and service companies, Stacy dived into inbound marketing in
Amanda Retzki is a Project Manager at Weidert Group. Well-versed in digital marketing, Amanda assists in developing insightful, detailed and collaborative inbound marketing solutions for clients in a variety of industries.
Katelyn Fogle is a Project Manager at Weidert Group. A seasoned professional in client service and account coordination, Katelyn plays a pivotal role in the strategic development and execution of inbound marketing plans for clients in a variety of industries.
As Weidert Group's lead salesperson and business development strategist, Nicole heads up the agency's new business strategy and provides sales consulting services to clients.
Prior to her role at the agency, Nicole was an advertising manager at Gannett, one of the nation's largest media companies. With 10+ years of experience in advertising sales, she understands the complex relationship between marketing and sales within organizations.
Michelle manages client billing, agency finances, and our HR policies and procedures. Michelle works alongside our business development and client service teams to accurately track, price, and bill the work we do for clients.
Contact Michelle for questions related to vendor relationships, billing, or human resources.
Alex has exceptional writing skills and the ability to learn new industries and their complex processes. He's also an avid social media marketer and writes frequently on online community engagement and content creation strategies for our blog. Alex is also one of Weidert Group's most knowledgeable HubSpot users.
Brent has 20+ years experience in front-end website and graphic design. He is an early adopter of a variety of web-based and mobile tools, and he specializes in design for PHP-based CMS platforms, such as Wordpress, Concrete5, HubSpot Websites, and others. He works closely with client services to deliver best-in-class B2B websites, and he assists client IT departments in launching our products without a hitch.
Kate manages Weidert Group's allocation of internal and external resources to meet client needs. She is also responsible for trafficking work through the agency to ensure utmost efficiency. Her role includes creating client marketing assets, such as downloadable resources, automated workflows, and blog article formats.
An experienced writer and content planner, Vicki has a variety of client-side and agency experience in all of Weidert Group's service areas. She is highly adept at learning various industrial niches and producing effective content on behalf of clients. In Weidert Group's inbound marketing programs, Vicki plays a major role in crafting blog-form articles as well as downloadable advanced content offers.
An engineer by training, Jon focuses on the technical delivery of an effective inbound marketing program. He builds client website plans that solve for conversion potential and utilize smart user experiences. He is also responsible for analyzing and monitoring the success of inbound projects. Jon fits the definition of being a "whole brain marketer" because he is both a strong writer-designer and a deeply analytical thinker.
Tammy Borden is a copywriter at Weidert Group. With a lengthy background in insurance marketing and nonprofits, Tammy has in-depth knowledge of digital content creation and writing for a variety of industries.
Justin Harrison is the Web Development Manager at Weidert Group. His wide-ranging experience in graphic and web design helps clients establish and leverage effective inbound marketing tools across several digital platforms.