Director of Web Services Ana Paradis

"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.” ― Dr. Seuss, The Lorax

Ana builds websites for industrial and manufacturing companies, which means she builds for two audiences that want opposite things. Engineers and buying committees want depth, specification, and evidence. AI answer engines want structure clean enough to summarize. A site that serves one and fails the other loses either the conversion or the visibility, and Ana’s work at Weidert Group is largely about refusing that tradeoff.

As Director of Web Services at Weidert, she pairs a graphic design background with genuine technical fluency: HubSpot CMS, WordPress, HTML, CSS, JS, and SCSS. That combination is rarer than it sounds. Designers who can build make different decisions than designers who hand off, and the difference shows up in page performance, structured content, and how a site holds together after the first round of client edits.

She is currently focused on how site architecture and schema affect AI search visibility, an area where most B2B sites are quietly losing ground without knowing it.

Outside of work, Ana is as fearless as she is focused, whether training her wild mustang or taking on a home renovation. Spend a few minutes with her and it tracks.