Lead Generation

Lead generation at Weidert isn't a standalone campaign; it’s two always-on tracks within the Growth Engine, working together. The Core Market Presence track builds the compounding authority that keeps you visible across search, AI platforms, and the channels industrial buyers actually use. Then, Market Activation Campaigns layer targeted sprints on top of that foundation to capture in-market demand the moment it surfaces. Run separately, these are just tactics. Run together, inside the system, they’re how the pipeline stays full without starting over every quarter.

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Today’s Lead-Gen Demands a Smarter Strategy

The B2B buyer’s experience has developed in complexity and sophistication, creating a new challenge: how to capture attention and generate quality leads. Buyers no longer just “Google it” — they’re asking ChatGPT, reading LinkedIn threads, and comparing vendors in industry forums. 

With so many more ways for buyers to self-educate, your lead-gen program has to account for these new search behaviors while staying flexible and built for continuous improvement.

 

Explore Your Options

Attract & Convert More Leads With a Holistic Approach

Fuel your pipeline with a marketing strategy backed by a range of coordinated, complementary tactics and tools that work hand-in-hand — and keep you visible across search engines, AI tools, digital communities, and trusted industry sources.

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Web Development

Convert more visitors into quality leads with a website that balances UX, content strategy, answer engine optimization, design, and technical performance.

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Web Development
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Inbound Marketing

Attract, engage, and guide prospects through the buyer’s journey with valuable content and personalized experiences tailored to their needs. 

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Inbound Marketing
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Traditional Marketing

Leverage proven methods such as print, events, PR, and direct mail to reach broad audiences and generate interest.
Traditional Marketing
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Event Support

Maximize lead generation at industry events with support for planning, promotion, integration, and follow-up strategies.
Event Support
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Account-based Marketing

Target high-value accounts with situation-specific plays that address prospects’ needs and pain points for higher conversion rates and maximum ROI.
Account-based Marketing
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Social Media Marketing

Find and engage with audiences on social platforms with strategic content and interactions that build authority and drive brand awareness.

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Social Media Marketing
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Video Marketing

Capture attention and tell your story. Showcase products, services, and technologies, demonstrate expertise — and convert more leads.

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Video Marketing
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Paid Advertising

Drive targeted traffic, generate leads, and gather insights from data with strategic paid advertising campaigns across search engines, social media, and other platforms.

Paid Advertising
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Public Relations

Improve your brand’s visibility and credibility through strategic communications, industry trade publication placements, and media coverage.

Public Relations
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Automated Lead Management

Streamline lead management with an optimized customer relationship management (CRM) system to automate lead qualification, segmentation, and nurturing — so no lead falls through the cracks.  

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Automated Lead Management
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Audience Research

Streamline lead management with an optimized customer relationship management (CRM) system to automate lead qualification, segmentation, and nurturing — so no lead falls through the cracks.

Audience Research
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Search Visibility Assessment & Strategy

Pinpoint gaps and quick-win opportunities in SEO, AI search, and social to generate more pipeline.

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Search Visibility Assessment & Strategy

Align & coordinate lead generation across marketing & sales

A unified lead-gen strategy breaks down silos between sales and marketing and ensures your revenue engine is aligned for maximum output. A holistic program achieves: 

  • More relevant website visitors
  • Greater visibility where prospects are researching
  • More qualified conversions
  • Alignment across stakeholders

Get the right help to develop and execute tightly coordinated marketing and sales strategies that deliver the right message, at the right times and in the right places, to your industrial buyers and customers.

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Learn About Lead Gen

Get questions answered and start capturing more leads. Our experts are ready to help.