AI Usage Policy | Weidert Group

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Weidert Group recognizes both the disruptive power and tremendous opportunities offered by artificial intelligence (AI) technology. While we understand we can improve efficiencies and enhance creative services, Weidert Group is also committed to the responsible use of AI — and all technologies — as we deliver innovative outcomes that drive value for our clients.

In addition to ethical considerations and transparency, we prioritize protecting client and partner data and privacy, and we will continually evaluate AI technologies against our high standards. We are committed to keeping “humans in the loop” for all AI-supported activities, combining tools’ capabilities with our seasoned industry professionals.

Weidert Group will use AI …

as a research tool
to create outlines, ideas, headlines, and social media posts only
to transcribe audio
to generate image ideas
for content summarization of transcripts
as a complement to our human-centered approach; AI technologies are assistive, not autonomous
to assist the critical role of human knowledge, experience, emotion, and creative imagination
responsibly, fully understanding the limitations and dangers of AI
transparently, to maintain the trust of our clients, audiences, and stakeholders
to upskill and reskill professionals
to build more fulfilling careers and lives
for the betterment of humanity and society

Weidert Group will not use AI …

for generating copy unless its use is clearly identified as an example of AI content
for any image, video, or audio solely generated by AI
images over stock photography or any copyrighted material
to replace human accountability; real people must remain involved in all AI applications
to deceive or spread falsehoods, misinformation, disinformation, or propaganda

Weidert Group also has a responsibility to help our clients understand how AI technologies can improve their marketing efforts. By adhering to this AI usage policy, we seek to ensure the responsible use of AI technologies to benefit our clients, partners, industry, and humanity as a whole.

These principles fall under a Creative Commons Attribution-ShareAlike license and were inspired by the Marketing AI Institute.

Weidert GroupAI Usage Policy