Director of Marketing Kelly Wilhelme

"Exercise is a dirty word. Every time I hear it I wash my mouth out with chocolate."  – Charles Schulz

Kelly joined the agency in 2015 as an inbound marketing consultant on the client service team, where she spent years helping complex B2B companies build programs that move revenue. Now, as Weidert Group's Director of Marketing she leads our own marketing program, applying that same experience from the inside.

Her background spans more than marketing. She came up in financial services communications, where buyers are skeptical, sales cycles are long, and vague claims don't survive contact with the audience. That experience shapes how she thinks about Weidert's own marketing: less as a showcase for the agency's capabilities, more as proof that the system works. She owns the full program — brand positioning, content strategy, demand generation, campaign planning, and performance measurement across every channel the agency runs.

Kelly pays particular attention to the connective tissue of marketing: how strategy translates into operations, how operations produce content, and how content builds the kind of authority that makes a company easy to find and easy to trust. She's also a genuine advocate for employee ownership, which at Weidert isn't a footnote on the About page — it's how every team member relates to client outcomes.

And yes, she cares deeply about the Oxford comma.