VP, Creative Meg Hoppe

"That's what she said!"

Meg oversees and mentors teams in content, design, and video at Weidert, which puts her near the center of most of what the agency produces. She is the person other people bring work to before it goes out.

Her background is exceptionally suited to industrial work. Meg started in advertising and has spent decades turning dense, technical subject matter into content that helps senior buyers make better decisions. Manufacturing subject matter experts are often skeptical of marketers, and with reason. Meg earns that trust fast, then gets something out of the conversation that no competitor’s content contains. Sitting in on one of her interviews is the fastest way for a newer writer to learn how it should be done.

In design and video, she asks the question that exposes what a concept is actually arguing. Designers and producers seek her out for exactly that. Meg is also the one who catches the sentence that’s technically accurate and yet won’t survive an engineer reading it.