Director of Business Development Frank Isca

"Life is the art of drawing without an eraser."

Frank Isca is Weidert Group's Director of Business Development — and he's running the same plays in our own pipeline that Weidert builds for clients. With 15+ years working across marketing and sales, he's been on both sides of the handoff that most B2B teams struggle with: building the programs that attract and qualify prospects, and closing the deals those programs make possible.

That experience shapes how Frank works with companies considering a growth program. He asks the right diagnostic questions — where marketing and sales are disconnected, what's being measured versus what's actually moving revenue, and what it would take to build something that compounds over time instead of resetting every quarter.

Frank is one of Weidert's most credentialed HubSpot practitioners. He holds multiple HubSpot certifications and contributed to Weidert's Platinum Partner status, HubSpot Onboarding and Platform Enablement accreditations, and our Manufacturing Industry Specialization. Frank works daily with the platform's prospecting, CMS, sales enablement, CRM, and SEO tools — not as a technologist, but as someone who uses them to find and win clients in industrial markets. That's the lens he brings to every growth conversation: what actually works when the buyer is an engineer or operations lead with a long, complex buying cycle.

He's also one of the nicest, most considerate people you'll ever meet. That part hasn't changed.

Have Frank speak at your next event