COO & VP, Sales/Client Services Nicole Mertes

"...people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

All client engagements begin on Nicole’s desk. As COO and VP of Sales and Client Services, she works with Strategists to shape the right program for each company, then stays close to the work to help ensure it delivers on its promise.

Before Weidert, Nicole spent more than a decade in advertising sales at Gannett, one of the largest media companies in the country. That experience matters more than it might sound: she understands the friction between marketing and sales inside an industrial company from experience on the sales side rather than from a diagram. When she talks with a VP of Sales about lead quality, she’s not translating.

Nicole works deeply in agency operations and leads its growth. Those jobs pull in opposite directions often enough that most agencies separate them, and keeping them together is a deliberate choice: the person leading growth system sales is also accountable for the agency’s capacity to deliver.

She is a frequent speaker and podcast guest on sales and marketing alignment, buyer psychology in considered-sale markets, and what companies should expect from a growth partner.

Have Nicole speak at your next event