VP, Ops & Creative Services Jo Phillip

"I have no special talents. I am only passionately curious." — Albert Einstein

Jo leads Creative Services and Operations at Weidert, a pairing that makes sense once you understand what she builds: the systems that turn a subject matter expert’s knowledge into content at scale without blurring what made it worth capturing.

She runs the agency’s SME interview and extraction workflows, its content operations, and its practical application of AI inside human-led production. That last part is where she spends the most time and holds the strongest opinions. AI is genuinely good at pattern-finding, synthesis, and repurposing. It is not a substitute for judgment, nuance, or the moment in an interview where an engineer says the thing they didn’t plan to say. Jo has built Weidert’s workflows around that distinction rather than around the tools.

She thrives on complexity and technical material, and has a well-earned reputation for active listening and in-depth research. Clients tend to notice that she asks a second question where most people stop at the first.

Jo presents and hosts podcast episodes on content strategy for industrial B2B, SME-led content systems, and AI adoption inside marketing teams.

Have Jo speak on your podcast or at your next event