APPLETON, WI, May 2021 — Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been named the North American winner in the Grow Better Sales category in HubSpot’s Q1 2021 Impact Awards. HubSpot, a leading CRM platform for scaling companies, uses the award to recognize members of its Solutions Partner Program who go above and beyond to help their customers grow better.
The award was granted to recognize Weidert Group’s work with its client, Pumptec, a Minnesota-based manufacturer of industrial-grade, high-pressure commercial pumps for OEMs. When the pandemic forced business online, Pumptec engaged Weidert Group with the goal of launching a new website and adopting an inbound marketing strategy.
Weidert Group used HubSpot CMS to design and launch Pumptec’s new website, and developed advanced content and blog articles that demonstrated Pumptec’s expertise. As marketing qualified leads rolled in fast, Pumptec added HubSpot growth suite. A targeted pay-per-click campaign amplified results even further, for remarkable results, including a sales increase of 39% over the nine months since partnering with Weidert Group, and an average new customer sale increase of 89% over 2020 — all without increasing the sales team headcount.
“These outstanding sales growth achievements are a direct result of teamwork with a partner committed to inbound and removing friction from every possible point across their organization, from Marketing to Sales and Service,” said Greg Linnemanstons, President of Weidert Group. “I’m proud of our agency team — and of our remarkable client, Pumptec.”
Continuous improvement is now the ongoing focus of Weidert Group and Pumptec’s collaboration, as they add and refresh content using growth-driven design principles, eliminate friction from sales processes, and build on Pumptec’s mastery of HubSpot’s Service Hub to delight current customers. Learn more.
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 100,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, more than 100,000 customers across more than 120 countries use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
Named Glassdoor’s #4 Best Place to Work in 2021, HubSpot has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. HubSpot was founded in 2006 and is headquartered in Cambridge, Massachusetts. The company’s thousands of employees work across the globe in HubSpot offices and remotely. Learn more at www.hubspot.com.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.