Product marketing is a specialized area of marketing centered on productizing, packaging and establishing a go-to-market strategy for a specific product or set of services. The term encompasses an overall process, from defining the scope of the product line, appropriate markets, pricing, messaging and distribution.
A Key Performance Indicator (KPI) is a business metric used to indicate how well current marketing and sales efforts are achieving their objectives for the organization. “KPI,” “metrics” and “analytics” are terms often used interchangeably, but there is an important distinction. Metrics and analytics provide insights on marketing and sales or even their overall pattern of goal achievement, but only KPIs deliver a real-time indication of how well current efforts are contributing to established goals.