Inbound Marketing Dictionary

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Product Marketing

Product marketing is a specialized area of marketing centered on productizing, packaging and establishing a go-to-market strategy for a specific product or set of services. The term encompasses an overall process, from defining the scope of the product line, appropriate markets, pricing, messaging and distribution. 

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Referral Link

A referral link is a hyperlink on a third party website that directs a user to your website. Referral links can link to any page, and they’re a known factor in Google’s search engine algorithm, because they’re associated with a website’s credibility.

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Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a business metric used to indicate how well current marketing and sales efforts are achieving their objectives for the organization. “KPI,” “metrics” and “analytics” are terms often used interchangeably, but there is an important distinction. Metrics and analytics provide insights on marketing and sales or even their overall pattern of goal achievement, but only KPIs deliver a real-time indication of how well current efforts are contributing to established goals.

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Watch our Latest Video Blogs

Published regularly on the Whole Brain Marketing Blog, these video blogs feature our inbound marketing experts, explaining the latest in inbound marketing and sales strategy.

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Research & Marketing Insights

The State of Inbound 2017 Report

Statistical analysis of HubSpot's customers and partner agencies, highlighting the success of inbound marketing worldwide.

What's the Best Marketing Automation Platform?


HubSpot vs. Marketo, Eloqua vs. Salesforce Marketing Cloud. This resource provides Grid analysis of the best marketing automation platforms and solutions.

MOZ 2017 Local Search Ranking Factors

Looking to understand local search ranking factors? Download this report.

The B2B Marketing Data Report

Today's B2B marketing is a data game. Assess your efforts versus national trends in content marketing, email deliverability, and other digital tactics.