WHY WEIDERT GROUP?

What kind of partner do you want working on your business?

If it's a team of people with significant experience on "your side of the desk," a history of demonstrated successes, and the benefit only a management team with an average of 20 years experience can bring, then you're in the right place.

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WE KNOW YOUR BUSINESS

The members of Weidert Group’s management team have an average of 20 years experience in marketing, heading marketing and business development efforts of major B2B companies across the country. We know firsthand that the most effective marketing comes from a detailed grasp of all areas of the business. When you start talking with Weidert Group, you’ll see that we understand the motivations, needs and functions of B2B organizations’ customers, operations, sales, marketing and finance. We specialize in these industries:

Equipment & Machinery
Manufacturing

Industrial Distribution &
Supply Chain Systems

Financial Services & Insurance

A/E/C Industrial Services

THE INBOUND MARKETING PLAYBOOK

We use what we learn about a client’s businesses to create an inbound marketing Plan & Playbook – the most valuable marketing deliverable you’ll ever receive.

The Plan & Playbook is where you’ll find all the research and background work we do prior to developing a strategy and plan, all the components of your content strategy and lead attraction plan, your editorial calendar, you social media protocols…it’s “everything” and it helps you and your team wrap your arms around your plan and see what’s on the horizon at any moment. It also helps your team absorb and process inbound marketing approach from Day #1 so you can, if you choose, eventually take on the responsibility for executing your plan.

WE’RE A PLATINUM LEVEL HUBSPOT PARTNER

Weidert Group is one of only a handful of Platinum Level HubSpot partners in the world, and we’re among the best at helping clients get the most from HubSpot’s software platform.

HubSpot is the most effective sales and marketing platform for mid-sized B2B companies looking to attract more (and more qualified) leads and close more customers. The platform offers an all-in-one solution that includes content creation, promotion and optimization capabilities, as well as CRM, reporting and social media tools.

We have immediate access to HubSpot’s product development, marketing and sales team, who provide us with a remarkable array of valuable support, research and information we share with clients.

WE TEACH YOU WHAT YOU WANT TO KNOW

We’re not here to take over your marketing or sales departments. Our goal is to transfer our knowledge to your team, and train them in the inbound approach and its execution. Your people are part of every step we take as we develop and implement an inbound marketing plan, so they understand the whys and “what’s nexts.” Eventually, they’ll have the know-how to execute most – if not all – aspects of inbound marketing.

That being said, we do act as some clients’ marketing arm and execute the inbound strategy on their behalf; everything from content creation and social media engagement to lead segmentation and analysis. You choose the amount of work we do and the scope of our involvement.

WE MONITOR & ANALYZE

While most digital agencies offer website analytics and performance reports, our reporting emphasizes actionable metrics that indicate how the marketing and sales support we provide is performing in real-time. We set growth goals for your inbound plan based on your financial objectives, and we tie every KPI right back to it. We constantly measure how well your website is converting visitors into leads, how effectively your content is attracting leads, and how many SQLs are passing from your marketing department to sales each month.

ARE YOU A GOOD FIT?

EVALUATE

We use what we learn about your business to create a step-by-step inbound marketing guide called the Inbound Marketing Playbook. Your Playbook may be the most valuable marketing deliverable you’ll ever receive.Take our quick test.