Manufacturing First 2026
Join Frank Isca of Weidert Group for a practical breakout session at Manufacturing First 2026.
In his session, “The Growth Engine Framework: From Campaign Chaos to Revenue Engine,” you’ll learn a system for building marketing and sales programs that deliver compounding results, instead of starting over every quarter.
Executives
This session isn’t a marketing tactics talk. It’s a framework for evaluating whether your growth infrastructure can survive a market shift, a departure, or a bad quarter, and what to do if it can’t.
Marketing Leaders
Stop starting over with every campaign. See how treating marketing as a system rather than a series of projects changes what a quarter of work adds up to.
Sales Leaders
Your buyers have changed. Has your pipeline caught up? Learn what a systems-based approach to marketing actually looks like in practice, and where sales fits into it.
Session Details
Most industrial marketing and sales plans aren't strategies. They're a string of separate efforts — a trade show push, a content sprint, a sales enablement request — that each work while they're running, then reset to zero the moment they stop.
At the same time, the way buyers research has changed. A growing share of that research now happens on AI search tools, industry forums, and LinkedIn, before a prospect ever visits a manufacturer's site. Teams still running last year's playbook are increasingly invisible in that invisible middle.
At Manufacturing First 2026, Weidert Group's Frank Isca will present “The Growth Engine Framework: From Campaign Chaos to Revenue Engine,” a session built for executive, marketing, and sales leaders who want their efforts to build on each other instead of starting over every quarter.
Event Details:
- Manufacturing First Expo & Conference
- October 28, 2026
- Resch Expo in Ashwaubenon, WI
Frequently Asked Questions
Attendees of Frank's breakout session at Manufacturing First 2026 will learn:
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Why "random acts of marketing" (a trade show here and a content push there) can produce activity but not results that compound
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How to structure marketing and sales programs around three tracks that reinforce each other: always-on core presence, time-boxed activation sprints, and the operational work that keeps both running clean
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What's changed about how industrial buyers research vendors and what that means for a manufacturer's visibility in AI-driven search
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A simple self-assessment to gauge whether your current marketing and sales program is compounding or resetting
The Weidert Growth Engine™ is a proprietary framework for connecting your marketing, sales, and CRM data into a system so results compound instead of resetting every quarter. It replaces one-off campaigns — a trade show push, a product launch, a quarterly email blast — with a structure built on four foundations: brand and messaging standards, a documented growth playbook, clean and connected data, and a website built to convert. Once those are built, three tracks run continuously: core market presence for long-term compounding, activation sprints for surge campaigns, and operational optimization to keep the system from wearing out.
Campaigns reset. Systems compound. Frank's session, "The Growth Engine Framework: From Campaign Chaos to Revenue Engine," walks through how to build one.
Weidert Group is an employee-owned marketing and sales growth partner that builds revenue infrastructure for B2B industrial and manufacturing companies. Based in Appleton, Wisconsin since 1980 and a HubSpot Partner since 2011, the agency holds Platinum Partner status with HubSpot Onboarding and Platform Enablement accreditations. The agency deploys the Growth Engine™, a proprietary diagnose-engineer-activate system that connects lead generation, marketing automation, sales enablement, CRM, and website development into one measurable program where results compound instead of resetting. Weidert experts regularly cover the latest in industrial marketing and sales on The ChangeOver Podcast.
Manufacturing First is Wisconsin’s largest annual one-day event designed to bring the regional manufacturing community together. Hosted at the Resch Expo Center in Green Bay, it features networking, breakout learning tracks, an exhibit hall, and keynote speakers for executives, engineers, operations leads, and industry suppliers. Now in its sixteenth year, the event is hosted by Insight Publications in partnership with the Northeast Wisconsin Manufacturing Alliance.
To see the full agenda and purchase tickets to the 2026 event, please visit ManufacturingFirst.com. Use the code MFGFIRST20 to save $20 on your ticket.
Frank's session is at 11:15 a.m. on Wednesday, October 28, 2026, in the Loft at the Resch Expo in Ashwaubenon, WI.
All ticketed attendees of Manufacturing First 2026 will have the option of attending Frank Isca's breakout session. You do not need to sign up for individual breakout sessions — just choose the sessions that most interest you and arrive to the breakout room a few minutes early to ensure you get a seat.
