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5 Unbeatable Reasons to Conduct a Case Study in 2014

case study image

It’s 2014, and by now nearly every business in the United States has adopted at least some kind of online marketing strategy to complement their overall marketing plan. Whether they’re taking time to blog once a week or they’re simply maintaining a few social media profiles, businesses can’t ignore the way their audience looks for and digests information these days. Simply put, not being online in 2014 is taboo and unorthodox!

What Google's Really Looking At On Your Site – Part 2

seo factors

Awesome, you’re here for the second half of this blog series. If you missed part 1, you can find it here. Once again we’re looking at what really matters to Google when ranking your website on SERPs. Everything will be discussed from a high level but give you enough information to be dangerous to your competitors on the web. Not looking at these factors will limit the potential reach of your site and the number of leads it can bring in. Let’s get started! 

What Google’s Really Looking At On Your Site – Part 1

google site

Search Engine Optimization (SEO) is a complicated and ever-evolving process with no guaranteed formula for success. Search engine results pages (SERPs) are a constant battleground with companies vying for the top ranking spot. Without any SEO, your website’s traffic will plummet – which is why you’re researching what in the world you should be doing. Well, you’ve found the right blog post! 

Knowing When and What to Boost on Facebook

Knowing When and What to Boost on Facebook

Facebook is a great way to connect with the prospects, customers and fans of your brand, but it can be a bit tricky to figure out how to use it in the best possible way. It’s easy to assume that whenever you post something, it will appear in your friends’ and followers’ news feeds. Unfortunately, that’s not always the case.

Weidert Group Moves, Thanks to Inbound Marketing Success!

weidert group new office

This week was a milestone for Weidert Group. For more than 12 years we've been the proud tenants of the second floor suite at 210 W. College Avenue in the heart of downtown Appleton, WI., during which time we've been very grateful neighbors of the best coffee shop in Northeast Wisconsin, Copper Rock, the first floor tenants. People have heard me refer to Copper Rock as our third conference room; I would be hard pressed (or French pressed?) to even guess how many coffee meetings I've had and cups of their wonderful hand-roasted coffee I've had. Enough for an endorsement deal, maybe?

Content Creation Tips: 5 Easy Ways to Make Your Writing More Concise

Editing a Paper


The most valuable of all talents is that of never using two words when one will do. -Thomas Jefferson

Despite his message being a little wordy itself, Thomas Jefferson’s quote should serve as the “Golden Rule” for content marketers today. With so many brands pumping out content to the World Wide Web, your online audience doesn’t have time to waste cutting through the clutter. Simply put, they don’t want to read a paragraph when all that’s needed is a sentence. That being said, without wasting any more of your time, check out these 5 tips for writing more concisely:

Why Online Marketing Is Still Important For A Local Business

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While the world is clearly globalizing, a big part of business still revolves around local economies. From manufacturing to insurance, industries across the board find that many of their best—most profitable—prospects based right nearby.

Adding a Human Touch to Your Social Media Marketing

Adding a Human Element to your Social Media Marketing

The world of marketing is continuously adapting and changing. We live in a world that values connections and puts an emphasis on sharing (and in some cases, over-sharing) many different types of information. Gone are the days when there was a true divide between a business and its prospects - today’s world is becoming more about connecting with those prospects and making them feel like a friend or family member.

What To Do When Your Facebook Organic Reach Hits Zero

organic reach

First, don’t panic! Your brand’s organic reach on Facebook has probably been steadily declining for a few months and now it’s starting to hit rock bottom. Facebook has stockholders to please, so Zuckerberg’s brainchild needs to make some money off of what it’s built so far – an insanely large network of 500 million users. 

5-Step Guide to Reviving an Inactive Facebook Page or Twitter Profile

2 Businessmen

The scene begins in a conference room, as two businessmen (an inbound marketer and an executive from a local financial services provider) are busy discussing a new inbound marketing proposal:

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