Link building constitutes a major part of ensuring that you rank well in search engines. On-page optimization is only half the battle. Here are the pro tips and inside scoops to help you create a link building strategy that only requires 3 hours a week. All of these tactics are white hat SEO practices simplified for busy professionals.

Have you heard? YouTube is beginning to change the way their channels will look with the new YouTube One layout  but some marketers are fretting over losing the existing look they’ve come to love. Before you get too worked up, it’s important to know what the new channel layout has to offer. YouTube is about gaining subscribers and fostering a relationship with your viewers. The new layout allows you to do that in a much easier way. 

There's no secret handshake or book to read. Twitter is a managable tool and you already posess all you need to craft the perfect tweet. With that in mind, all you have to do is write. Twitter's stipulation is that you publish in fewer than 140 characters but other than that, it's your playground. Let's work backwards and decode how to create the perfect tweet. Here's what you need to take into consideration:

The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically.

Social media is a powerful tool in the quest to get leads – if it's executed well. In fact, The 2013 State of Inbound Marketing Annual Report reveals that 14% of all leads and 13% of all customers are delivered via social media; eMarketer reports that 90% of all companies use social media in some form.

I got an e-mail this morning from one of the icons of the sales profession, inviting me to subscribe to his webinar, "Cold Calling Tips and Scrips." After fighting the urge to trash the e-mail by hitting the SPAM button (since I got this solicitation without asking for it, and that's SPAM, right?) I looked at the agenda to see what they offered to teach participants in 77 minutes. What I saw was the expected stuff: Writing the perfect script, overcoming objections, dealing with rejection, how to keep the conversation moving forward in the face of resistance or hostility.

The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers.

The key to Inbound success when you’re selling a product that’s a considered purchase – essentially, any product that's purchased over a long lead time – is not just related to the process of nurturing, but to what you offer these prospects through your nurturing campaign.

Better…stronger…faster. No, it won’t turn them all into the Six Million Dollar Man but as the character Oscar Goldman said, “We have the technology. We have the capability to make him (or her!) better than he was before.” Inbound Marketing won’t give your sales team bionics but it may seem like it.

As marketing has evolved, so has the language we use as marketers. We're all guilty of tossing around various jargon and acronyms on a daily basis that often leave our clients confused. And in fact, we as marketers are probably confused ourselves at times on what certain terms and acronyms mean.