Chelsea Drusch

Chelsea Drusch

Chelsea shapes what Weidert offers clients and guides teams through complex growth problems. Her client roadmaps combine AI search visibility, modern SEO, and revenue-focused programs that turn research into measurable pipeline. A 13-year B2B marketer, certified HubSpot expert, and Fox Cities Future 15 honoree, Chelsea writes and speaks about how industrial buyers find and evaluate partners now, and what changes for a manufacturer when an AI answer engine sits between the company and its market. She pairs strategic rigor with a standing willingness to challenge the plan, build experiments, and build systems that learn.

Zero-Click Marketing: What to Do When Clicks Disappear but Accountability Doesn’t
Amanda Natividad VP of Marketing at Sparktoro on The ChangeOver Podcast

Zero-Click Marketing: What to Do When Clicks Disappear but Accountability Doesn’t

If you’re a marketer experiencing a minor (or major) panic about...

How Falcon Rebuilt Industrial AI Search Visibility: Lessons From the Front Lines
Industrial marketing and sales leader, Krista Short of Falcon Structures guests on Weidert's podcast

How Falcon Rebuilt Industrial AI Search Visibility: Lessons From the Front Lines

For years, Falcon Structures had one of the most disciplined inb...

The New Search Visibility Checklist for AI-Era Content Marketing
Weidert Group's checklist for content optimization in an AI search world

The New Search Visibility Checklist for AI-Era Content Marketing

Optimizing for AI search means optimizing for meaning, not just ...

Navigating Changes in Search Behavior: AI, Zero-Click & the New Search Reality
Dale Bertrand on The ChangeOver podcast by Weidert Group

Navigating Changes in Search Behavior: AI, Zero-Click & the New Search Reality

Search engines aren’t what they used to be. And now…there’s no t...

Audience Research in the Age of AI: Turning Data into Marketing Advantage
A laptop screen displays a virtual presentation slide with the objective “Data → Insights → Action” alongside two participants on a video call.

Audience Research in the Age of AI: Turning Data into Marketing Advantage

Buyers hold more power, third-party tracking privacy rules are s...

AI, SMEs, and the 2025 Content Shift: A Conversation Worth Having
B2B marketers talking about how subject matter expert contributions can make content better

AI, SMEs, and the 2025 Content Shift: A Conversation Worth Having

Remember when marketers humble-bragged about hitting “publish” f...

Building the Ultimate Lead-Generating Industrial Website: Essentials You Can’t Overlook
b2b industrial lead generating website planning and UX

Building the Ultimate Lead-Generating Industrial Website: Essentials You Can’t Overlook

Weidert Group has been developing websites for industrial manufa...

How to Evolve Your SEO for What Matters Most Right Now

How to Evolve Your SEO for What Matters Most Right Now

Search engine optimization remains a critical element of digital...

How NOT to Use Topic Clusters in Your Content Strategy [VIDEO]
How NOT to Use Topic Clusters in Your Content Strategy [VIDEO]

How NOT to Use Topic Clusters in Your Content Strategy [VIDEO]

Topic clusters are a valuable SEO tool. However, knowing exactly...