Chelsea Drusch

Chelsea Drusch

Chelsea Drusch is VP, Marketing & Sales Growth Solutions at Weidert Group, where she shapes new solution offerings and guides cross-functional teams through complex growth challenges. Her client roadmaps blend AI-driven search visibility, modern SEO, and revenue-focused inbound programs that turn data-backed insights into measurable pipeline wins. An 11-year B2B marketer and certified HubSpot expert, Chelsea pairs strategic rigor with curiosity that challenges the status quo.

Amanda Natividad VP of Marketing at Sparktoro on The ChangeOver Podcast

Search Engine Optimization

Zero-Click Marketing: What to Do When Clicks Disappear but Accountability Doesn’t

If you’re a marketer experiencing a minor (or major) panic about...

Chelsea Drusch

Industrial marketing and sales leader, Krista Short of Falcon Structures guests on Weidert's podcast

Search Engine Optimization

How Falcon Rebuilt Industrial AI Search Visibility: Lessons From the Front Lines

For years, Falcon Structures had one of the most disciplined inb...

Chelsea Drusch

Weidert Group's checklist for content optimization in an AI search world

Search Engine Optimization

The New Search Visibility Checklist for AI-Era Content Marketing

Optimizing for AI search means optimizing for meaning, not just ...

Chelsea Drusch

Dale Bertrand on The ChangeOver podcast by Weidert Group

Search Engine Optimization

Navigating Changes in Search Behavior: AI, Zero-Click & the New Search Reality

Search engines aren’t what they used to be. And now…there’s no t...

Chelsea Drusch

A laptop screen displays a virtual presentation slide with the objective “Data → Insights → Action” alongside two participants on a video call.

Audience Research in the Age of AI: Turning Data into Marketing Advantage

Buyers hold more power, third-party tracking privacy rules are s...

Chelsea Drusch

B2B marketers talking about how subject matter expert contributions can make content better

Content Marketing

AI, SMEs, and the 2025 Content Shift: A Conversation Worth Having

Remember when marketers humble-bragged about hitting “publish” f...

Chelsea Drusch

b2b industrial lead generating website planning and UX

Inbound Marketing

Building the Ultimate Lead-Generating Industrial Website: Essentials You Can’t Overlook

Weidert Group has been developing websites for industrial manufa...

Chelsea Drusch

Search Engine Optimization

How to Evolve Your SEO for What Matters Most Right Now

Search engine optimization remains a critical element of digital...

Chelsea Drusch

How NOT to Use Topic Clusters in Your Content Strategy [VIDEO]

Search Engine Optimization

How NOT to Use Topic Clusters in Your Content Strategy [VIDEO]

Topic clusters are a valuable SEO tool. However, knowing exactly...

Chelsea Drusch

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