Weidert Group Expert to Reveal AI’s Hidden Impact on Sales Pipelines at Manufacturing First 2025
chelsea drusch of Weidert Group speaking to an audience of marketing and sales professionals

Weidert Group Expert to Reveal AI’s Hidden Impact on Sales Pipelines at Manufacturing First 2025

Appleton, WI — Chelsea Drusch, Director of Client Strategy at We...

Understanding AI Agents & Their Potential: Real-World Examples for Marketers
Two men talking about AI agent examples in a virtual podcast interview

Understanding AI Agents & Their Potential: Real-World Examples for Marketers

In case you missed it: This bonus episode of The ChangeOver revi...

AI, SMEs, and the 2025 Content Shift: A Conversation Worth Having
B2B marketers talking about how subject matter expert contributions can make content better

AI, SMEs, and the 2025 Content Shift: A Conversation Worth Having

Remember when marketers humble-bragged about hitting “publish” f...

Ready or Not: AI Agents Are Reshaping How Industrial Brands Market and Sell
man on computer working alongside an ai agent

Ready or Not: AI Agents Are Reshaping How Industrial Brands Market and Sell

Do you feel it? B2B marketing is undergoing a fundamental transf...

Curiosity, Not Code: The Human Fundamentals That Drive Growth
Greg Linnemanstons and Kurt Hahlbeck discussing business growth fundamentals on The ChangeOver podcast

Curiosity, Not Code: The Human Fundamentals That Drive Growth

As AI pushes industries to move faster than ever, sustainable bu...

The Content Evolution: Andy Crestodina on AI, Analytics, and Strategy
podcast guest andy crestodina talking about content strategy in 2025

The Content Evolution: Andy Crestodina on AI, Analytics, and Strategy

In Part 1 of my conversation with Andy Crestodina on The ChangeO...

Strategic Restraint: Andy Crestodina’s Advice for Revenue-Driving Marketing Content
Podcast interview with two smiling hosts on a laptop screen.

Strategic Restraint: Andy Crestodina’s Advice for Revenue-Driving Marketing Content

Spend a minute on LinkedIn, and you’ll come across scores of sel...

AI Agents: Why Your Newest Sales & Marketing Teammates Aren’t Human
A laptop screen shows two men in a virtual meeting, both wearing headphones and smiling, with a coffee mug nearby on the table.

AI Agents: Why Your Newest Sales & Marketing Teammates Aren’t Human

AI agents aren’t some far-off idea anymore. They’re here, and th...

The New Search Frontier: How AI is Changing What You Need to Know About SEO
Kyle Jepson of HubSpot shares results of an AI vs SEO experiment on Weidert's podcast

The New Search Frontier: How AI is Changing What You Need to Know About SEO

How do I keep my website and content marketing relevant in the a...