Kelly Wilhelme

Kelly owns Weidert’s own marketing program: brand positioning, content strategy, demand generation, campaign planning, and performance measurement across every channel the agency runs. She joined in 2015 as a consultant on the client service team, and came up before that in financial services communications, where vague claims do not survive contact with the audience. Kelly led Weidert’s 2026 repositioning and its AI search visibility strategy. She writes about positioning, marketing operations, content authority, and employee ownership, and she cares deeply about the Oxford comma.