Posted by
Meg Hoppe on Fri, May 17, 2013 @ 03:34 PM

The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs, navigation, content, programming language, responsive capabilities…everything has evolved, and evolved dramatically.
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Social media is a powerful tool in the quest to get leads – if it's executed well. In fact, The 2013 State of Inbound Marketing Annual Report reveals that 14% of all leads and 13% of all customers are delivered via social media; eMarketer reports that 90% of all companies use social media in some form.
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I got an e-mail this morning from one of the icons of the sales profession, inviting me to subscribe to his webinar, "Cold Calling Tips and Scrips." After fighting the urge to trash the e-mail by hitting the SPAM button (since I got this solicitation without asking for it, and that's SPAM, right?) I looked at the agenda to see what they offered to teach participants in 77 minutes. What I saw was the expected stuff: Writing the perfect script, overcoming objections, dealing with rejection, how to keep the conversation moving forward in the face of resistance or hostility.
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Posted by
Lisa Wiese on Mon, May 13, 2013 @ 04:21 PM

The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers.
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Posted by
Meg Hoppe on Fri, May 10, 2013 @ 02:16 PM

The key to Inbound success when you’re selling a product that’s a considered purchase – essentially, any product that's purchased over a long lead time – is not just related to the process of nurturing, but to what you offer these prospects through your nurturing campaign.
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Better…stronger…faster. No, it won’t turn them all into the Six Million Dollar Man but as the character Oscar Goldman said, “We have the technology. We have the capability to make him (or her!) better than he was before.” Inbound Marketing won’t give your sales team bionics but it may seem like it.
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Posted by
Frank Isca on Wed, May 08, 2013 @ 02:51 PM

As marketing has evolved, so has the language we use as marketers. We're all guilty of tossing around various jargon and acronyms on a daily basis that often leave our clients confused. And in fact, we as marketers are probably confused ourselves at times on what certain terms and acronyms mean.
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Posted by
Meg Hoppe on Mon, May 06, 2013 @ 01:55 PM

So, you’ve optimized your website, crafted great content, promoted your offers on social media, and converted web traffic into some good-lookin' leads.
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In roughly two weeks, thousands of eager, young marketing professionals will walk across a stage in a goofy looking cap and gown, grab their hard-earned diplomas, and make their first steps into the scary land known as “The Real World.” That being said, according to HubSpot’s 2013 State of Inbound Marketing Report, Inbound Marketing teams plan to hire an average of more than 9 people this year; a growth rate that is 125% more than any team not using Inbound Marketing.
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Posted by
Frank Isca on Thu, May 02, 2013 @ 04:05 PM

As Inbound Marketing professionals, we all crave top tier, fresh content to expand our knowledge and stay current with the latest happenings in the industry. But we're also pulled in many different directions throughout our day which can make it challenging to keep up on the best new content finding its place on the web.
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