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Weidert Group Moves, Thanks to Inbound Marketing Success!

 
weidert group new office

This week was a milestone for Weidert Group. For more than 12 years we've been the proud tenants of the second floor suite at 210 W. College Avenue in the heart of downtown Appleton, WI., during which time we've been very grateful neighbors of the best coffee shop in Northeast Wisconsin, Copper Rock, the first floor tenants. People have heard me refer to Copper Rock as our third conference room; I would be hard pressed (or French pressed?) to even guess how many coffee meetings I've had and cups of their wonderful hand-roasted coffee I've had. Enough for an endorsement deal, maybe?

Content Creation Tips: 5 Easy Ways to Make Your Writing More Concise

 
Editing a Paper

 

The most valuable of all talents is that of never using two words when one will do. -Thomas Jefferson

Despite his message being a little wordy itself, Thomas Jefferson’s quote should serve as the “Golden Rule” for content marketers today. With so many brands pumping out content to the World Wide Web, your online audience doesn’t have time to waste cutting through the clutter. Simply put, they don’t want to read a paragraph when all that’s needed is a sentence. That being said, without wasting any more of your time, check out these 5 tips for writing more concisely:

Why Online Marketing Is Still Important For A Local Business

 
advertisement full wall

While the world is clearly globalizing, a big part of business still revolves around local economies. From manufacturing to insurance, industries across the board find that many of their best—most profitable—prospects based right nearby.

Adding a Human Touch to Your Social Media Marketing

 
Adding a Human Element to your Social Media Marketing

The world of marketing is continuously adapting and changing. We live in a world that values connections and puts an emphasis on sharing (and in some cases, over-sharing) many different types of information. Gone are the days when there was a true divide between a business and its prospects - today’s world is becoming more about connecting with those prospects and making them feel like a friend or family member.

What To Do When Your Facebook Organic Reach Hits Zero

 
organic reach

First, don’t panic! Your brand’s organic reach on Facebook has probably been steadily declining for a few months and now it’s starting to hit rock bottom. Facebook has stockholders to please, so Zuckerberg’s brainchild needs to make some money off of what it’s built so far – an insanely large network of 500 million users. 

5-Step Guide to Reviving an Inactive Facebook Page or Twitter Profile

 
2 Businessmen

The scene begins in a conference room, as two businessmen (an inbound marketer and an executive from a local financial services provider) are busy discussing a new inbound marketing proposal:

How Manufacturers Can Nurture Leads During The RFP/Bidding Process

 
manufacturing sales improvement

In the manufacturing world, new projects from prospective customers (even current customers) typically start with a request for proposal (RFP) or bid request. For years this has been the formal way for companies to outline their needs and requirements in order for them to gather bids from a number of manufacturers on what a project will cost and what their process will be to deliver the desired need. Although the process for submitting and receiving these requests have evolved to be primarily web-based, the process for manufacturers to nurture these leads during the process has not. Or, is non-existent!

3 Website Analytics You Can Improve in 2 Weeks or Less

 
start taking action

Analytics are a vital aspect to any marketing effort and especially for inbound marketing. Most marketers haven’t ever had this much quality data at their fingertips, so things can get a little overwhelming. It’s great to have a ton of data to sort through, but what if you want to try and influence some of your less desirable metrics? 

Accelerate Your Business Growth With Inbound Marketing Bootcamp

 
inbound marketing bootcamp wisconsin

Over the past few years, the growing recognition and understanding of the power and effectiveness of inbound marketing has made it the choice of thousands of progressive businesses worldwide. Inbound marketing platforms, such as HubSpot, have seen incredible growth and continue to delight their customers by providing them with a system that allows them to increase their online visibility exponentially and nurture more highly qualified prospects to faster closings.

3 Major Reasons to Offer Form-Free, Ungated Content on Your Site

 
Free Content

 

"There's no such thing as a free lunch."

I can almost hear my old high school business teacher telling us that phrase like it was yesterday.  And while the old adage remains true – everything comes with a cost – wouldn’t it be nice to actually get something for free every once in a while?

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