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6 Ways To Use Pinterest To Promote Your Business


Pinterest logo iconThe best way to think of Pinterest, if you’re not familiar with it, is as your personal or business bulletin board – it’s where you pin pictures of things you like: your style, your interests, your aspirations…anything you can represent with images from the internet.

Pinterest also happens to be the hottest social media network, with growth in the past 6 months of over 4,000%. And people aren’t just taking a peek at the site and leaving; the average visit is more than an hour – Facebook is about 16 minutes, LinkedIn about the same.

How Pinterest Works

Pinterest users share photos they find online by “pinning” them, the equivalent of “liking”  on Facebook. To pin, users download a toolbar that grabs the image and identifies the source site. Once your pins are on your board, users who follow you, like Facebook friends, can see what you’ve pinned. If they like one of your pins, they can re-pin it to their own board.

Now that you know what it is and how it works, how can you use Pinterest to promote your business?

1. Market Your Products. Create a Pinterest account for your business and pin images of your own products to your board – there’s even a space below each pin to describe the image and briefly outline its features and benefits. Your business can have multiple boards, allowing you to group products by theme, size, features, etc. Essentially, you’re creating an online product catalog.

sell products on pinterest

2. Lead Prospects To Your Website. A feature allows you to add a price tag for any item you pin; you can then add a link pointing back to your website so viewers can learn more or purchase. When you add a price tag and link to your site, you’re automatically added to Pinterests “Gifts” page; users can click on “Gifts” to find great gift ideas grouped by price ($1-$20, $20-$50, etc.) These links to your site help your off-page SEO and drive quality traffic to your site.

3. Showcase Your Services. Don’t have a product to sell? You can still promote your business by creating a kind of visual resume on Pinterest. If you design landscapes, for instance, post pictures of your installations; if you’re an interior designer, post pictures of your favorite rooms. 

sell services on pinterest

4. Improve Your SEO. When you pin with a price tag and link to your site, you’re creating important “back links” that pull people to your site (all pins link back to their source site, but pins with a price highlight that you're selling the product). Use the area provided to describe your product, and incorporate your keywords to pull in your most valuable targets. You can also share your pins on Facebook and Twitter, generating even more links to your site. Bolster your chances of getting traffic from Pinterest by offering followers something for pinning your photos:

• Ask users to pin an item as an entry into a contest; the more of your products they pin, the more entries they’ve submitted

• Offer them a special Pinterest User Discount if they go to your site and make a purchase

The more people re-pin your pictures, the more buzz you’ll create in the Pinterest user community, and most likely with the people most interested – and likely to buy – your products.

5. Be A Resource. Present your product or service within the context of a larger solution. Say you’re a small company that makes custom window treatments; help prospects by showcasing more than just your products – pin other, related products that fall within the overall category of interior design (wallpaper manufacturers, artwork retailers, paint manufacturers, etc.). This way you’ll be viewed not as a company selling one type of product, but as a valuable resource for home décor inspiration and solutions.

6. Engage With Users. Pinterest is a social network, so take the time to form relationships with other users and to build a community around your brand:

• When you see that users have re-pinned your items, comment and say thanks

• Start following Pinterest users who show an affinity to your product or service, and this will encourage them to follow you in return

• Ask for customer feedback by encouraging them to re-pin their favorite products in your catalog

Like any new social media network, it'll take time to get up to speed finding and interacting with your target. But as the only visually based networking site allowing you to tap into people's passion for specific products, this one's well worth the effort.

If you'd like to take a step back and get a basic overview of Pinterest (lingo, terms, etiquette, etc.), before you dive in, download our free tip sheet, How-to Guide to Get Your Business Started on Pinterest.

Pinterest for business tip sheet 


Awesome information! Thanks for the input!
Posted @ Saturday, February 11, 2012 12:39 PM by Marcy Holt
Okay, so I understand that Pinterest is blowing up, but I just can't seem to wrap my head around it. NOTE: I'm still waiting on my Invitation to join.  
So, you go to this site to look at pictures and post them? Isn't that the same thing that we do on Facebook?  
So my first question is, are you seeing any specific industries that is working particularly well for, maybe e-commerce?  
#2: Anyone have any good ol marketing ROI to share abour pinterest?  
After I see results is when I jump on the bandwagon!  
Thanks for the post, looking forward to your response.
Posted @ Friday, February 24, 2012 2:04 PM by Andre
Andre - these are all good questions!  
First of all, Pinterest offers a much different user experience than Facebook since it's all visual and not filled with random status updates, check-ins or your friend's latest playlist on Spotify. It's really become an escape for many to dive into inspirational imagery related to their interests and aspirations, which makes it so addicting for many. These images are then pinned onto your own pin boards that can then be categorized how you please. 
More and more industry types are finding a place on Pinterest but it has proven to be ideal for fashion, retail, bridal, food and art/design to name a few. You bring up a good point with industries tied into e-commerce, since each pin can be directly linked to a landing page where an inspired pinner can make their purchase after making their discovery. Pinterest was slow to disclose they're actually making some money on some of these pin transactions through their affiliate program. 
As for marketing ROI, I haven't seen a specific case study yet on a company that has dramatically increased sales through their Pinterest activity, but it was reported the site is driving more referral traffic than YouTube, LinkedIn and Google+ combined.  
HubSpot had a nice blog this week on what they've seen from their initial Pinterest activity, which you can read here: 
Thanks for reading and leaving your thoughts! 
Posted @ Friday, February 24, 2012 2:55 PM by Frank Isca
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