It’s no longer novel for a business to be on social networks — it’s practically a must. Social media is an easy place to share your company’s content, news, and culture — maybe even conduct customer service. Social media is important for connecting with your target audience and building a better reputation, making brand visibility on social media essential.
But, there’s that old saying: “If a tree falls in the forest and no one’s around, does it make a sound?” People need to see your social media profiles in order for your posts to make an impact!
We know it’s sometimes an uphill battle to increase brand awareness on social platforms, especially if you’re just getting started, but we’re here to help with some social media visibility tips! Take a look at these 15 ways to boost your social media profiles, which are easy enough to implement almost immediately.
1. Make Your Social Media Icons Easily Visible on Your Site
Sure, your biggest social media profile may appear in the search results on Google, but people need to have a means of getting to your profiles from your website, too. Put clickable icons for all your social media profiles in places where they’ll be seen. Even just having them in the header or footer across your website can do the trick.
2. Have Employees Include Social Media Icons in Their Email Signatures
While you’re busy adding social media icons to things, why not have your employees include those icons in their email signatures as well? Updating an email signature is usually a piece of cake once you know the steps. This is a great way to get a bit of additional exposure.
3. Optimize Your Social Media Profiles
When putting together your profile for any social media account, do so with curious searchers in mind. Relevant keywords should be used here, but remember to make any sentences and paragraphs flow naturally. No keyword stuffing! And don’t forget about any metadata that may be required. Cover every base that needs covering when optimizing.
4. Ask Employees to Customize Their LinkedIn Profiles
Do your employees summarize their roles in their LinkedIn profiles? Gain a direct link back to your LinkedIn page by having them include a link to your page in their profiles.
5. Put Your Twitter Handle on Your Business Cards
Another good spot for your company’s Twitter handle? Your employees’ business cards. You can even put your employees’ own Twitter handles on their cards while you’re at it, although you may want to use your discretion there. If they use that Twitter handle to live tweet while talking smack during 90 Day Fiance or something along those lines, well… Just use your discretion!
6. Use Hashtags
Want your posts to be more widely seen? Use hashtags, which serve that exact purpose, gathering content related to the hashtag for people to find when clicked. Don’t go overboard and spammy, though. No one wants to see a one-sentence post followed by seven lines of hashtags. Also, use hashtags that actually make sense. It might be fun once in a while to concoct a silly hashtag — #somenonsensewejustmadeup — but no one is looking for content about it!
7. Share Relevant Content (Your Own & Others’)
Content marketing is always important. People scrolling through social media on their lunch breaks are looking for something entertaining or informative to pass the time, and sharing quality content you’ve created on your website about a topic relevant to your customers can be effective here. It’s okay to also share content you didn’t create but still has relevance for your followers. That can demonstrate mindfulness of the marketplace you’re in.
Don’t forget that employees’ profiles are an extension of your company’s! Ask your employees to share your latest blog or reshare your newest social media update so they can leverage their connections to make them aware of your company as well. LinkedIn, being full of professional networking opportunities, is a particularly good spot for this.
If you’re sharing someone else’s content, why not tag them? This can help increase exposure and make connections with other like-minded people or businesses, increasing your visibility in the process.
10. Embed Posts in Your Blog
You share blog posts on your social media pages, so why not share some of your social posts within blogs? Some people may be introduced to you through a blog they found when searching for a topic, and having a relevant social media post embedded in that blog can then introduce them to one of your social media profiles.
See the post embedded below for an illustration of tips #9 and #10!
11. Cross Promote on Different Networks
Does your Twitter account have a lot of followers, but your Facebook page only has a handful of likes? Promote your different social media profiles on different networks. If they like following you on one network, they'll probably enjoy following you on another. Just don’t post all the same things on every network! Mix it up and give people reasons to follow you in more than one place.
12. Hold a Contest
People love a good contest, and it can do wonders for your social media presence and building brand awareness! Make the contest appealing to followers and those who aren’t yet on board who may be good prospects, and offer incentives for sharing on social media, like an increased chance of winning.
13. Use Visuals
A good visual can say a lot. Videos and images tend to get the audience engaged more than text-based posts, stories, and live streams.1 Share original photos depicting your culture. Post a video about your new product. Whether it’s one of those options, a well-researched infographic, or just a GIF from Parks and Rec on March 31st, a visual is an effective way to communicate and engage. Inform people or entertain them — either way, it could get you more attention!
14. Engage with People
Isn’t it fun when you comment on a company’s status update and they respond to you? Give your own customers and followers that same little shot of dopamine by engaging with them! Answer their questions or give a good-natured reply to someone’s comment. This is a way of showing (rather than telling) people that you’re paying attention.
15. Be Human
Even though you’re ultimately trying to get people in your audience to buy your product or service, people don’t want to be pitched to every day. When engaging with followers, show your humanity and understand that there are real human beings on the other side of the screen reading your posts. Word could go around that you aren’t robotic and cold like some other companies might be when posting or answering messages.
Dig Deeper Into Social Media for Business
We have a lot more to talk about in the world of social media strategy for businesses! We’ve gathered numerous resources for you that go more in depth with ideas and strategies that you can put to use for your business across various social media platforms right away. Click the link below to get started!
Posted by Reid Trier Reid is an Inbound Marketing Consultant responsible for the strategy and management of client programs. A strong writer with an in-depth knowledge of HubSpot, Reid plays an important role in meeting client needs. A graduate of Lawrence University, Reid majored in English and his career with Weidert Group began as an intern on the business development team.