ServicesAccount-Based Marketing

It’s possible to more aggressively target specific prospects using the principles and assets of inbound marketing, through an approach called account-based marketing.

ABM creates a personalized buying experience for a single company or handful of target companies that are highly attractive — and very valuable — to your company. ABM helps communicate with these companies as if they’re individual markets, using a combination of personalized buyer journeys and tailored communications, content, and campaigns, with the goal of accelerating the sales cycle and decreasing time to close.

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