The 12 Days of Christmas: Inbound Marketing Style

This year, the gifts itemized in the song "The 12 Days of Christmas" would set you back more than $27,300 – and all you'd get would be a few pipers piping, some maids milking, and a whole bunch of birds. Not a great value, if you ask us.

So we're going to repurpose the song and its gifts to relate to our audience and provide something you can use: "The 12 Days of Christmas Inbound Marketing Style"! We're going to run a 12-installment blog that itemizes the 12 critical elements of inbound marketing. See what we did there?

By December 19 our tree over there on the right will be decorated with 12 elements that work together to make inbound marketing efforts successful. Without even one, you can't truly execute effectively.

On the first day of inbound...

On the first day? We're giving you "A fabulous website."

All inbound marketing efforts rely heavily on a website that:

• provides visitors with a great user experience
• offers valuable content for a specific audience(s) by answering their most pressing questions and addressing their pain points
• provides multiple opportunities for prospects to convert into leads

Your website should also be optimized for search engines, include social media integration, and include a blog that's updated regularly.

Knowing that, do you think your website needs a little sprucing up? Click here.

What's next? Come back tomorrow to find out!