On the 11th day of inbound…OOOOOHHHH, we only have one day left! Today is pretty special, we have 11 landing pages to reel in those leads! All your CTAs, content offers, emails and special promotions should have a dedicated landing page with a form turning your interested prospects into hand raisers.
If we’re going to have eleven of these pages, it’s important to know how to create them effectively. There are five best practices of an impactful landing page that give you the best chance for those lead conversion. These five are:
1. Keep it simple - Just like most other marketing principles, keeping your landing page simple reduces the risk of your prospect getting distracted or losing interest. Headlines and copy should be clear, concise and interesting, letting them know exactly what they’ll get by exchanging basic identifying information for your content.
2. Use visual cues - Your landing page’s design should direct viewers' eyes directly to the most important take-aways. Arrows, framing, color, white space and captivating images all work well to guide your viewers.
3. Hide navigation - As much as you want web visitors to thoroughly peruse your site, when they hit a landing page, keep them captive to force the conversion! Don’t give prospects an easy out by allowing them to click on a different page.
4. Include a form - Without a contact form, what’s the point? Make sure you get as much information as you need to determine if the prospect is a qualified lead – but don’t ask so much that you overwhelm or scare them away. Remember, you can always ask for additional information as they progress down the funnel via your nurturing campaigns.
5. Make it easy to share - Include LinkedIn, Facebook, Twitter, Google+ and any other relevant platform share buttons on your landing page. Let them share with their friends!
So, let's recap. So far we have: 1 fabulous website, 2 blogs each week, 3 CTAs, 4 quarterly metrics reviews, 5 LinkedIn posts each week, 6 blog-in-review emails, 7 LinkedIn groups, 8 nurturing campaigns, 9 press releases, 10 tweets-a-tweeting and now 11 landing pages. Need a little help pulling it all together? Download our Step-by-step Guide to Inbound Marketing.
I can hardly wait until tomorrow!
