
You’ve got a great blog topic and a pretty clear idea of the angle you’ll take on it. That means you’re ready to write, right? Not so say the Weidert Group Content Queens! Determine flow first and you’ll spend a lot less time staring at a blank page. It’s easier than you think when you follow these three principles of an effective blog outline.
It all starts with a thesis statement and an introduction built around it.
This may sound all scholarly and serious, but a thesis statement is just a very refined idea that keeps you on message so you’re not chasing every shiny object that shows up in your research.
The more clarity you have around what you want to accomplish with your post makes it easier to set expectations for your audience — to tell them what you’re going to tell them.
Research is at the heart of a quality blog post. Let’s face it. A Google search will bring you nearly everything you need to make your argument — statistics, facts, talking heads, pros and cons, etc.
That research has never been easier is good and bad news. It’s good because a breadth of research allows you to dig into your topic. It’s bad because you’ll be tempted to include every little thing in your post.
More is not always better. Take the shortest route to telling your audience what you want to tell them by remaining disciplined in your research:
All good things must come to an end, and your conclusion is important. It’s your chance to connect all the dots — your thesis, research, witty banter and a reminder about why your post is so valuable to your audience. Simply put: tell them what you told them.
There it is. An outline about outlines, straight from the Weidert Group Content Queens. Got some go-to secrets for effective blogging you’d like to share? Leave a comment below!
Topics: Content Marketing