
It's been a lot of fun for us at Weidert Group to watch the lights go on in our clients' eyes when they realize the potential Inbound Marketing has for their business. Sometimes that light flickers a bit, though, when they begin to understand what a big undertaking it can be to get the process up and running.
Fortunately, we have five surefire ways to help clients about to undertake Inbound Marketing reduce their learning curve.
It’s easy to want to jump headfirst into Inbound Marketing because of the huge potential it can bring to your business, and we don't want to discourage that. Just don’t let your excitement cause you to take your first step without a plan in place. A practical plan includes these elements:
Spending the time to develop a practical, actionable Inbound Marketing plan is the most important step in speeding your time from novice to expert.
It isn’t always realistic to think every component of Inbound Marketing can be executed starting Day One – if you try, you'll likely end up discouraged, throw your hands up and go back to doing what you've always done.
For most companies, getting started with Inbound Marketing is an entirely new experience; like any new subject, it takes some studying and practice before you can consider yourself knowledgeable. Fortunately, there are a lot of self-guided resources available to help your team learn quickly. The HubSpot Academy offers fantastic webinars, articles, videos and forums to walk you through nearly every Inbound Marketing topic and tactic. Weidert Group's own Whole Brain Marketing Blog and our Resources page also provide great education on general Inbound Marketing, blogging, content, social media, SEO, nurturing, funnel management, websites and metrics.
This stuff can be complicated and because of that, there's a generous community built up around HubSpot and Inbound Marketing. Those of us "selling" Inbound and those using it to grow their businesses are typically very willing to share experiences, tips, cautions and other guidance to make sure you avoid some of the pitfalls we did when we first started out. If you're a HubSpot user trying to tackle Inbound on your own, reach out to a Certified HubSpot Partner like Weidert Group – we're happy to answer any questions. Another resource is HubSpot. HubSpot's people are extraordinarily eager and insightful, and their organization is set up to provide quick answers to any questions you have. New HubSpot users are assigned their own trainer, so take advantage of him or her.
If you’re doing the work, learning and executing – do the HubSpot "coursework" needed to become Inbound Marketing Certified. It’s kind of like getting your Inbound Marketing degree. Getting certified not only gives your team added confidence and credibility, but the work you put in beforehand will ensure that you're learning the most important aspects of Inbound and are ready to execute like the pro you are!
Topics: Inbound Marketing