
We have really amped up our celebration of the virtues of Inbound Marketing a lot during this past month. True, we've always been excited about it, but with our one-year anniversary passing, the success our clients are seeing and new developments unveiled at Inbound 2012 - well, we've had plenty of reasons to be downright giddy.
Yet, for all the evidence and our unwavering enthusiasm, we still have a lot of conversations with prospects who are reluctant to pull the trigger and adopt Inbound Marketing for their business. A lot of them acknowledge "Inbound looks to be the way to go," but they just can't seem to take the final step.
We realize the economic jitters has lead to extra caution - though Inbound Marketing is more cost effective - and change is never easy. Inbound is not a magic bullet, and it does require a commitment to the disciplines.
The rewards are more than worth it, though.
Still not convinced? Here are 7 additional reasons your company should adopt Inbound Marketing today:
The trends are pretty clear: consumers - both B2B and B2C - are relying more on the web to find information about products and services before they buy. Inbound Marketing gives you the tools and best practices to capitalize on these trends and attract the right prospects to your business, giving you the opportunity to convert them to leads and customers.
Ready to learn more? Check our out Step-by-Step Guide to Inbound Marketing to learn more about the disciplines of Inbound Marketing and how you can use them to help your business today.
(Statistics courtesy of reachlocal.com's 150 Smart Stats Slideshare presentation. Image credit: Insight Marketing Group via Google Images.)
Topics: Inbound Marketing