Over the past few years, the growing recognition and understanding of the power and effectiveness of inbound marketing has made it the choice of thousands of progressive businesses worldwide. Inbound marketing platforms, such as HubSpot, have seen incredible growth and continue to delight their customers by providing them with a system that allows them to increase their online visibility exponentially and nurture more highly qualified prospects to faster closings.
As a HubSpot partner who has been teaching about and promoting the inbound methodology for over three years, we've seen that once people understand the core elements and see how they can leverage changing buyer behaviors and emerging web technologies, it's hard for them to keep from embracing the approach.
61% of global Internet users research products online.
44% of online shoppers begin by using a search engine.
75% of users never scroll past the first page of search results.
Companies that blog have 97% more inbound links.
81% of marketers rated their blog as useful or better.
Social media has a 100% higher lead-to-close rate than outbound marketing.
68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
Relevant emails drive 18 times more revenue than broadcast emails.
Spending on marketing analytics is expected to increase 60% by 2015.
What Is Inbound Marketing Bootcamp?
That's why we've decided to do something to help even more people and businesses learn the secrets of inbound marketing success. On May 21, 2014, Weidert Group will be hosting Inbound Marketing Bootcamp at the Bridgewood Resort Hotel & Conference Center in Neenah, WI. This one-day event will lead attendees through the inbound methodology and provide them with all the tools and know-how needed to start creating an inbound marketing strategy and accelerate business growth. The bootcamp curriculum will provide a lively mix of nationally recognized keynote speakers and interactive breakout sessions and forums led by certified inbound experts, to provide a comprehensive and intense deep dive into inbound – designed to give participants everything they need to hit the ground running!
Inbound Marketing Bootcamp will be structured around the main components of inbound marketing: attracting qualified prospects to your website, crafting thoughtful content that speaks to your target's pain points, converting visiters into qualified leads, nurturing the best leads through thoughtful relationship building, and using analytics and realtime observation to know when leads are ready to become customers.
Our Rock Star Presenters For The Event
Keynote speakers include Ellie Mirman, Head of Inbound Marketing Funnel for HubSpot, and Wayne Breitbarth, author of "Power Formula for LinkedIn Success" and CEO of Power Formula LLC. Additional breakout and forum speakers will include:
Luke Summerfield, Director of Inbound Marketing at SavvyPanda
Jeff Coon, Creative Director & Partner at Stream Creative
Tim McAdow, Director of Corporate Marketing and Communication at Integrity Insurance
Greg Linnemanstons, President & Principal at Weidert Group
Frank Isca, Senior Inbound Marketing Consultant at Weidert Group
And a Secret Presenter, which will be revealed at the event
If you've been wondering whether or not inbound marketing is the direction your business needs to take to energize your business development efforts, this is the opportunity to learn all the basics in one dynamic day. And quite possibly give yourself the immersion in a methodology that will change the way you look at the challenge of growing your business.
One final thought to our readers who are experienced inbound marketers: if you think you should be part of this program as a featured speaker, contact me now while we still have the ability to modify the program flow. Look forward to seeing you in May!
This event was held May 21, 2014. To view the Bootcamp presentations, simply click the button below!
Posted by Greg Linnemanstons With 18+ years in senior management roles at Fortune 500® and medium-sized companies, Greg has deep marketing and sales experience with CPGs and manufacturing. He leads strategic initiatives with clients and is involved in developing client inbound marketing plans. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.