To be open about it, the page does not get a great score, only receiving a 33 out of 100 for mobile page speed.
The AMP version, however, receives a 68 out of 100, more than 100 percent better than the standard version.
How to Activate AMP on HubSpot
You can turn on AMP in HubSpot in two ways, either for an entire blog or just for one blog post at a time.
1. All Blog Posts
To activate AMP on all of your blog posts, navigate to your HubSpot Marketing Account. Then, underneath Content > Content Settings, you will find a new section labeled Google AMP. Just flip the switch and all of your blog content will begin to show up in mobile series as AMP on Google with a little lightning bolt symbol.
2. One Blog Post At a Time
If you want to test out AMP on just a few blog posts instead of your entire blog library, you can do that too. When you go to publish a blog post, there is a new checkbox labeled “Enable Google AMP just for this blog post.” Again, simply checking the box will enable the AMP versions for that specific blog post when you publish it.
For more information on AMP on HubSpot you can check out HubSpot's knowledge base articles on the topic:
While you can simply check the button to activate AMP across your entire blog, it is best that you review the options that HubSpot provides for styling the look of your AMP posts. There are not many at this point, as part of the purpose of AMP is to restrict the content to help it load faster, but they should all be considered.
AMP Logo — The logo of your website or blog. HubSpot says that it has a maximum resolution of 600x60 pixels, but I have found that a good size is 284x62 pixels.
Header Font, Size, Color and Background Color — These options will affect the look of your blog header text.
Body Font, Size, Color, and Link Color — These options will affect the look of your blog body copy.
That is it for options at this time.
Seeing AMP Metrics in HubSpot
After you enable AMP, HubSpot will begin to show you the breakdown of regular vs. AMP views of your blog posts. You can find this information on the blog analysis page under “Engagement by Type.”
AMP Going Forward
Right now the options for AMP on HubSpot are very limited. While limiting choice can be a good thing at times, I think they are too restrictive. Other AMP pages have much better layout options that I think HubSpot should give more advanced developers access to.
Since we activated AMP pages, Google has already indexed 926 pages from HubSpot. We intend to keep an eye on those pages to see the real impact having AMP on our blog.
Posted by Jonathan Stanis An engineer by training, Jon focuses on the technical delivery of an effective inbound marketing program. He builds client website plans that solve for conversion potential and utilize smart user experiences. He is also responsible for analyzing and monitoring the success of inbound projects. Jon fits the definition of being a "whole brain marketer" because he is both a strong writer-designer and a deeply analytical thinker.