Weidert Group Marketing & Sales Blog

Services
- Services
  - Inbound Marketing Strategy Smart, goal-driven strategies and plans.
  - B2B Content Marketing Attract and convert prospects as they search online.
  - Web Development Transform your website into a powerful lead-gen tool.
  - B2B Sales Enablement Processes and tools to close more deals.
  - Paid Media Gain quick momentum with proven results.
- - Video Marketing No medium has greater power to engage, inform and motivate.
  - Marketing Automation Automated execution of campaign workflows.
  - SEO Services Align your website content with what prospects are searching for.
  - B2B Social Media Distribute and promote content to engage with prospects.
- - ABM Marketing Accelerate the sales cycle and decrease time to close.
  - Hubspot Onboarding Services The essentials of setting up your inbound program.
  - Recruitment Marketing Attract and engage the best job candidates at scale.
  - HUBSPOT TRAINING Get the most from HubSpot with customized training.
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Are we a fit?
- Are we a fit?
  - Our Work Get a sense of the quality and nature of our inbound work.
  - How we work with you An overview of how we think and how we work with clients.
  - Pricing How we price the work we do.
- We develop programs and create content for clients in complex industries, such as industrial manufacturing, distribution, insurance, and financial services.
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Resources
- Resources
  - Blog Insights, opinion, and valuable marketing tips for inbound marketing, sales and business growth strategy.
  - Content Library Browse our online content library for useful inbound marketing tip sheets, B2B case studies, eBooks, and more to help grow your business!
  - Learn Inbound Video Library Binge watch all our videos about inbound strategy and execution
  - Case Studies Success stories and case studies of Weidert Group's inbound marketing programs.
  - Comprehensive Guides Robust, helpful guides to get you the most out of your inbound program.
- Grade Your Website
  
  See if your website is doing all it can for your business
  
  Grade My Site Now
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About Us
- About Us
  - Culture Code Learn more about how Weidert Group's people think and act.
  - Meet the Team The people that get the job done.
  - Our Clients Industrial manufacturing, distribution, insurance, and financial services.
  - Recognition Awards and reviews for Weidert Group.
  - Careers Open positions with Weidert Group.
  - Speakers & Events Inbound thought leaders, delivered right to your door.
- AI RESOURCE LIBRARY
  
  Keep up with the latest AI use cases for industrial marketing and sales teams.
  Access the resources
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Posts written by Mark Roberge

Not All Leads Are Born Equal: Effectively Prospect Using These Metrics

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