If you're off and running with your Inbound Marketing approach – you've optimized your site, established a blog, are promoting content and converting and nurturing leads – you now realize that the fun's just begun and that the verbs like look, listen, comment, respond, post, update, analyze, share, and like are part of your daily life.
In an effort to help you organize your activities in a way that saves time, reduces stress and makes you more effective, we've created an overview of the primary (though not only) things you need to be doing each day or weekly to make the most of your Inbound Marketing efforts. So, here's your...
Ongoing, long-term Inbound Marketing activity is a lot like spinning plates on the ends of sticks: it looks tricky and chances are something bad will happen if you're not paying attention. As any clown will tell you, though, it just takes practice. Inbound Marketing requires effort to stay on top of all the moving pieces of, but we (and our clients) can tell you first-hand: it's well worth every second!
Final note: Two of the tasks we mentioned in this activity checklist were checking your blog and your website to make sure your content includes the right keywords. If you'd like to know more about search engine optimization (SEO), of which keyword research is a huge part, you might like "The SEO Survival Guide!"