It’s almost that time of year again! HubSpot’s annual INBOUND conference is only a few months away, and we’re excited to be heading back to Boston for the 5th straight year! Every conference has been bigger and better than the last, and we expect that this year's event will be just as exciting!
I can remember showing up to the first INBOUND conference in 2012 and being completely blown away by the some 2,500 attendees who also shared the same passion for inbound marketing. That being said, looking back at last year’s event, you can imagine how it felt walking into the Boston Convention & Exhibition Center and seeing nearly 15,000 marketers eager to learn more about inbound! If you know anything about our agency’s story, you know that making the switch to inbound was a huge jump for us to make, so the growth of the movement is just incredible to see.
Are You Ready to Attend INBOUND 2016?
With INBOUND 2016 marking our 5th straight INBOUND conference, it’s hard not to look back and think about how much the movement for inbound marketing has grown since 2012. Every year the event gets bigger, and we always walk away feeling like we learned something new and revolutionary in regards to the way we approach our marketing. The conference has provided us with knowledge and insights that we’ve used to make serious improvements to our marketing strategy and procedures, and this year, we’d like to give that same opportunity to another company.
By now in 2016, even industries that have been slow to build their online presence are starting to generate more and more online content—making it “do or die” time for the companies that are on the fence about inbound. More than 93% of companies today already use inbound marketing tactics, and the longer you wait to implement your own, the further you fall behind.
If you want to adopt a modern marketing strategy that fits with today’s buying process and allows you to engage with buyers and prospects online, you need to implement inbound marketing for your company—and INBOUND 2016 is the perfect starting point. While other conferences might focus on certain aspects of inbound marketing, like content creation or social media, INBOUND encompasses the entire umbrella of inbound marketing, from content creation to social media, but also sales, website design, customer service, and more. There will be more than 170 breakout sessions for marketers to attend, including presentations from the likes of Gary Vaynerchuk, Rand Fishkin, Alec Baldwin, and more!
Posted by Greg Linnemanstons With 18+ years in senior management roles at Fortune 500® and medium-sized companies, Greg has deep marketing and sales experience with CPGs and manufacturing. He leads strategic initiatives with clients and is involved in developing client inbound marketing plans. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.