Back at the end of March we posted an article on Helpful Website Tips For Google's Pending Algorithm Update, based on the announcement that Google was planning to start penalizing over optimized websites in order to put an end to web spam finding a place in organic search results. We've been keeping a close eye on this algorithm update as it relates to website search engine optimization (SEO), and now that things officially rolled out late last week under the code name of "Google Penguin" we wanted to update our readers.
To summarize the facts, the Google Penguin update has appeared to target:
According to experts in the SEO world, Google Penguin officially rolled out on Tuesday, April 24. If you're wondering if your site was caught red handed with this update and how it may have hurt your search rankings you can start by taking a close look at your site's analytics. If you see your organic search traffic has dipped off drastically since April 24 you may have been targeted.
If you utilize tools such as HubSpot's Keyword Grader or any of the various SERP trackers you can also evaluate if your rankings have slipped. Hopefully you're playing by the rules of a true White Hat SEO and you've found your site has benefited from the update!
If you're looking for more information regarding Google Penguin and what you can do to correct any issues that may have hurt your site's SEO, here's a collection of helpful articles we found that we wanted to share:
What to Do if Your Search Rankings Were Hurt by Google's Penguin Update
Google Penguin Update Recovery Tips & Advice
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites
Topics: Search Engine Optimization
