An Open Letter to Fruitcake from The Weidert Group

December 18, 2019

weidert blog author

Posted by Alexandria Sielaff

Holiday_Video_2019_FruitcakeOh, fruitcake. The Romans loved you. British aristocracy insists you’re served at Royal weddings and other special occasions. You even traveled into space with Neil Armstrong and Buzz Aldrin during the Apollo 11 mission.

Yet, everyone hates you.

Maybe it’s because you have the makings of what should be a delicious treat — fruit, nuts, spices, booze — but choose to be, well, a disappointment. Or, maybe it’s because you’re that awkward holiday party guest who doesn’t know when to leave. (Rumor has it you can hang around up to 25 years despite people’s best efforts to rid you from their lives.)

Whatever the reason, the holidays are understandably a tough gig for you, fruitcake. That’s the bad news. The good news? You are no longer relegated to 75% off bakery racks or a life of perpetual regifting! The Weidert Group team has come up with some clever ways to embrace the nutty, fruity, unnervingly dense wonder that is you.


No one wants fruitcake, but who could possibly resist a pencil holder-stress ball-basketball-finger moistener-all purpose tool-footrest?

Channel your fruitcake contempt into the love of making the season uniquely yours.

Merry Christmas and Happy Holidays from all of us here at Weidert Group!

Topics: [VIDEO]

whole brain marketing blog author
Written by Alexandria Sielaff

Alexandria serves as the Video Producer for Weidert Group. Her work in media production has been awarded by Adobe and her background includes broadcast and social media marketing. At Weidert Group, she produces short-form videos for clients and the agency’s own marketing.

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