The seriousness and uncertainty of the global pandemic have distorted reality. People are struggling to adapt to the “new normal.” Various video conferencing tools have helped bridge the social distancing gap at personal gatherings and events, and in the workplace webinars reign supreme.
Even though webinars are commonplace in business settings, the influx of new users and participants has created some challenges. To overcome them and leverage the benefits of the virtual environment, implement these webinar best practices.
Generally speaking it is, but there is a common pitfall: making the webinar a sales pitch instead of a value-add. To avoid the trap, consult with your sales and service teams to identify pertinent topics that are substantial enough to fill the allotted time and helpful to attendees.
Pay attention to:
Prepare for the worst, but expect the best. It’s an adage that resonates with every webinar host because it’s a cautionary tale. Take the time to:
Although webinars are generally structured like a virtual breakout session, it’s no reason to treat your audience as passive participants:
Err on the side of over-communication. After the webinar concludes:
Communication is vital to inbound marketing efforts. Education and lead generation depend on it. Webinars provide the opportunity for you to connect with prospects and customers in relevant ways provided you implement best practices. Learn more about how to make the most of your webinars and other content in our guide, The Power of Repurposed Content.