Weidert Wednesday: How to Make a Video Blog

Alexandria Sielaff
Posted by Alexandria Sielaff on July 10, 2019

I’ve seen numbers that estimate 97% of all internet users watch video online. No way! That must be low. Really, have you met anyone in that 3% who doesn’t watch video online? I have not. Video grabs attention, engages people, and is so versatile. Of course, this is coming from a professional video producer, but I’ve got plenty of proof to support my opinion!

Every single business needs to be utilizing video, and if your company already has a blog, video posts are one of the easiest and most effective places to start. It’s affordable and easier to produce than you may think. And with some assistance from a pro, you’ll be connecting like never before. I’ve created a video — big surprise — that breaks down how we do it here at Weidert Group. It’s only two minutes, a worthy investment of your time.

Transcript: What's a Video Blog & How Are They Made?

Alexandria Sielaff: So you’re thinking about making a video blog. Congratulations! Video blogs are great top-of-funnel content pieces that can help you attract and engage prospects by addressing challenges they face. Video blogs are simple to produce in a series, giving you a lot of bang for your buck. And they have a long shelf life on your website.

Are you ready to start filming?

What? Oh, they’re not ready to start filming? Why? Oh…you want to know how they’re made. I don’t…I don’t know.

Just kidding! 

Here’s how they’re made.

Like any good video production, a video blog starts with a great script for the teleprompter or some prompted talking points. Weidert Group can help you write those.

When your script is complete, Weidert Group will arrive at your office with video equipment in hand. No need to lift a finger. We’ll set up all the video equipment. You sit back and relax. Maybe look over your lines.

Filming will take approximately two hours, but will depend on how prepared you are. Check out these tips to be as prepared as possible.

If you’d like some relevant shots around your building or of your products, reach out to your Weidert consultant, and we’ll work with you to make that dream a reality.

Once we wrap our shoot, the footage goes directly to our talented video editor who will turn your raw footage into something like this.

Your edited video will include thoughtfully produced content that will inform viewers. And we’ll let you call the shots for how your name, title, and logo look.

Once your video blog is complete, you’ll want to share it with the world! But where should you start? Use your video to:

  • optimize or enhance a blog post, 
  • make an email more engaging, or 
  • reach your audience on social.


And that, folks, is how a video blog is made. If you’d like to learn more about video for marketing, head over to our blog or reach out to me or a Weidert Group consultant today.

Really, I’d love to take your questions.

Need more convincing that video marketing is the wave of the future for B2Bs? This infographic is a quick-read resource that’s also loaded with different ways — testimonials, product comparisons, culture videos, etc. — to effectively use video. Check it out:

Topics: Video Marketing, [VIDEO]

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