
If you’re in charge of your organization’s content marketing efforts, you know just how tough it is to get people in your organization to write a basic blog article. Few people are eager to take on the task of writing 500 words about anything, even if that thing is something they’re passionate and/or knowledgeable about. But ask those same people to include keywords so that their blog posts get found by search engines and you might as well have asked for their firstborn.
Today’s blog post is designed to help you and your team wrap your arms around the basics of incorporating keywords into blog posts and other content. It’s not tough – it just takes practice and discipline.
Keyword research is a combination of art and science, and doing it takes time and patience. If you haven’t determined keywords (or haven’t gone into your website analytics to see if your keywords are still relevant and effective), that’s a step you need to take ASAP. Talk to a qualified inbound marketing firm to make sure your keywords are integrated into all other marketing activities.
Your team needs to understand the importance of keywords and the reasons you chose the ones you did, so sit down and emphasize the need to incorporate keywords (in priority order) into every piece of content you publish.
“Acme manufactures quality clocks in the Black Forest style, and clocks in the Black Forest style is all we do. Our Black Forest style clocks are handcrafted using techniques developed by Black Forest clock craftsmen in Germany.”
“Looking for a 2-Bedroom Apartment in San Antonio? 5 Features You Should Demand”
“Top 10 Questions for Leasing Agents When Looking For a 2-Bedroom Apartment in San Antonio”
Remember that your keywords are the nuts and bolts of what your best prospects are searching for, so don’t be shy about consciously including them in text and, more importantly, making those terms a centerpiece of your content topics.
Topics: Search Engine Optimization