Have you been relying on the traditional sales funnel approach for lead generation and business growth?
If you’ve got a funnel full of leads that just aren’t converting, your prospects are likely experiencing friction at points along the buyer journey. Friction throughout your business can slow the process of converting leads into customers, and customers into promoters — and ultimately impede sales, reduce customer satisfaction, and inhibit your company's growth.
The inbound flywheel methodology helps you identify customer-focused marketing opportunities to increase the forces that boost your business — and remove sources of friction — to delight customers at every turn and make them your most effective promoters.
See what the inbound flywheel is all about by watching the brief overview video above and then accessing our on-demand webinar to learn how to put it to work for your business.
Transcript: Understanding the Inbound Flywheel
Where is your business gaining momentum in turning prospects into delighted customers? Where is the friction that’s slowing you down?
The inbound flywheel helps businesses of all sizes understand where they can apply force to create momentum...and where they need to reducefriction that holds them back.
Let’s take a quick look at the flywheel and why it’s important.
The flywheel represents a business growth strategy that takes the place of the traditional funnel.
With the traditional funnel, all your teams – sales, marketing and customer service – dealt with prospects and customers in relative silos.
Funnel vs. Flywheel
When you consider that word-of-mouth referrals are the biggest growth lever for small and medium-sized businesses, continually delighting customers is critical.
With the flywheel, a company’s marketing, sales, and customer service teams all continually work to foster the relationship, even after the sale.
The Flywheel, Force, & Friction
The more force you apply and the more friction you remove in your flywheel, the faster it spins. In other words, the more you optimize your work to attract, engage, and delight, the easier it becomes to grow your business.
Posted by Greg Linnemanstons
With 18+ years in senior management roles at Fortune 500® and medium-sized companies, Greg has deep marketing and sales experience with CPGs and manufacturing. He leads strategic initiatives with clients and is involved in developing client inbound marketing plans. Greg holds an M.B.A. from Northwestern's Kellogg School of Management and a B.A. in Economics from Lawrence University.