Over the past 12 months the COVID-19 pandemic has resulted in terrible economic pain around the world. The pandemic also demonstrated to many businesses how essential virtual marketing and sales capabilities have become, resulting in dramatic growth for Weidert Group and similar digital marketing firms. Weidert Group, an inbound marketing agency and Diamond-level HubSpot partner, achieved record revenue and EBIT in 2020 by helping clients across North America adapt to the pandemic, grow their virtual sales and marketing capabilities, and improve their lead attraction results.
Weidert Group focuses on the inbound methodology to help clients grow, building content-rich websites and social media profiles for clients that together act as 24/7 lead-attraction-agents. Inbound marketing aligns with contemporary buyer behaviors — behaviors focused on learning about potential solutions, technologies, and vendors at their own speed and controlling their pace of engagement with potential sellers. This behavior pattern has only intensified during the pandemic, making it essential that B2B sellers build their marketing and sales strategies on a foundation of world-class digital assets, technologies, and protocols.
“Futurists have said the pandemic ushered in 10 years worth of human behavior changes in a single year,” said Greg Linnemanstons, Weidert Group president. He added, “Businesses now have the confidence in their ability to conduct marketing, sales, and customer service activities virtually, provided they have the right strategies, tools, and training. Getting them everything they need to be effective is our job."
About Weidert Group, Inc.
Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software, with over 100,000 customers in more than 120 countries. Weidert Group provides all components of effective inbound marketing, sales, and customer service efforts, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.
Posted by Kelly Wilhelme
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.