Inbound Marketing Bootcamp: Meet the Presenters

Laura Sheptoski
Posted by Laura Sheptoski on May 7, 2014

IM-Bootcamp-logoYou may have noticed us blogging and relentlessly sharing information about Inbound Marketing Bootcamp lately. We’ve been hard at work here at Weidert Group, putting the details in place to make Bootcamp a memorable, beneficial event that will make attendees step back and realize that they can (and should!) start putting inbound marketing practices into place for their businesses.

Last week, Greg excitedly shared the finalized agenda for the 2014 Inbound Marketing Bootcamp. I can’t tell you how much time we spent crafting, tweaking, re-crafting and ultimately re-tweaking this agenda to make sure every last detail was included and that our curriculum covered the full spectrum of the inbound marketing methodology. We’re fortunate to have some of the best industry leaders taking part in Bootcamp, who are willingly eager to share their knowledge and experiences with our attendees.

Since Inbound Marketing Bootcamp is just two weeks from today, let’s get to know the presenters, shall we?

Ellie Mirman, HubSpot

Elle-Mirman-headshotEllie leads HubSpot’s inbound marketing funnel team, focusing on lead generation and nurturing. She specializes in lead generation, email marketing, sales and marketing alignment, and marketing analytics. She has experience launching new lead generation channels, including HubSpot’s email marketing program, growing it into the largest lead generation channel, as well as HubSpot’s webinar series, attracting thousands of attendees to each event. She led the product team’s customer research efforts and loves to work at the intersection of Marketing, Sales and Product. Ellie is also a leader in the HubSpot chapter of Toastmasters International, ToastSpot.

Ellie is kicking off Inbound Marketing Bootcamp as the morning keynote speaker, presenting on The Inbound Revolution: Past, Present, and Future. She will also be conducting a breakout session on Building Prospect Relationships through Inbound Nurturing. Ellie is traveling from HubSpot’s headquarters in Boston, MA to share her insight with us!


Wayne Breithbarth
, Power Formula LLC

Wayne-Breithbarth-headshotWayne is a nationally recognized industry leader in LinkedIn training and marketing. He has shared his expertise with more than 40,000 professionals through private business consulting, dynamic presentations to local and national audiences, and his critically acclaimed book The Power Formula for LinkedIn Success. Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. He is a CPA and holds an MBA from Marquette University.

Wayne will serve as the lunch keynote speaker on Leveraging LinkedIn in Your Inbound Strategy. Wayne will also be conducting a breakout session on the Top 10 LinkedIn Tactics for Your Inbound Plan.


Tim McAdow, Integrity Insurance

Tim-McAdow-headshotTim is a proven business development and marketing leader with experience across many market segments. He is responsible for all marketing, brand and corporate communication activities for Integrity Insurance – including its property and casualty carrier’s inbound marketing strategy. Tim pioneered the inbound marketing program both for Integrity, and for its independent agencies. Since incorporating inbound, Integrity has experienced incredible success in lead generation and business growth.

Tim will be conducting a breakout session on How to Implement Inbound Marketing in a Conservative Culture.


Mystery Speaker, Top Secret Company

Blank-headshot_______ __________, founder and CEO of _______ ____________, is a seasoned veteran practitionerof inbound marketing who has personally witness the explosive growth they’ve enjoyed as a direct result of their commitment to inbound marketing. _______ has seen what a disciplined approach to blogging, content creation, and social media can do for search performance, and has benefitted from robust improvement in his business development process and results._______ is unwilling to allow his competition to learn his secret sauce via the web! They’ve done so well that only attendees will learn his company’s identity, and the lessons they’ve learned.

_______ will be conducting a breakout session on Creating Compelling Content in a Boring Industry.


Greg Linnemanstons, Weidert Group

Greg-Linnemanstons-screenshotGreg is the president and a principal of Weidert Group, a nationally recognized inbound marketing firm and Gold Level HubSpot partner, based in Appleton, WI, which he has led as president since 2001. Greg is a HubSpot certified inbound marketing consultant; his experience also includes 18 years in corporate marketing and brand management for companies like HJ Heinz and Pillsbury. He earned a BA in Economics from Lawrence University in Appleton, and an MM in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University. 

Greg will be presenting on Quantifying the Impact with an Inbound Marketing Assessment. Greg will also be conducting a breakout session on Knowing When to Close – How Lead Scoring & Prospect Behavior Make it Easier


Luke Summerfield, Savvy Panda

Luke-Summerfield-headshotLuke is the director of inbound marketing at Savvy Panda, a Milwaukee-based agency, waking up each and every day excited to inspire others with knowledge. He leads Savvy Panda’s marketing team and does strategy consulting for technology companies, nonprofits and ecommerce websites. Luke writes for, MarketingProfs, HubSpot Insider, Social Media Examiner and ClickZ. He’s also an avid speaker, speaking at marketing and web conferences hosted at Duke University, MIT, Harvard, eBay and more.

Luke will be presenting on Brain Based Conversions – Using Neurology to Influence Buyer Behavior.


Jeff Coon, Stream Creative

Jeff-Coon-headshotJeff is one of the partners and the Creative Director at Stream Creative, an inbound marketing firm located in Brookfield, WI. Jeff has spent the last 13 years in the advertising and marketing industry, working at two different Milwaukee ad agencies before opening Stream Creative in 2006. Jeff is also a speaker and has trained thousands of business professionals on the best practices for growing your business using digital marketing and social media. Most recently, Jeff had the opportunity to present at INBOUND13, one of the largest inbound marketing conferences in the world.

Jeff will be presenting on Creating an Online Presence That Attracts & Compels. 


Frank Isca, Weidert Group

Frank-Isca-headshotFrank is a senior inbound marketing consultant and shareholder with Weidert Group, a nationally recognized inbound marketing firm and Gold Level HubSpot partner, based in Appleton, WI. He was an important architect in transforming Weidert from a traditional marketing communications firm, from recognizing the opportunity to creating and executing critical strategies. Frank is a frequent contributor to HubSpot’s Insiders Blog and, and is often cited nationally as a Top Blogger. His client work is focused primarily on B2B manufacturing, professional service providers, and mutual insurance firms.

Frank will be conducting a breakout session: Why Inbound is the New SEO – and What That Means to You.


We’re thrilled to have so many skilled presenters and industry thought leaders taking part in Inbound Marketing Bootcamp. Together, this team of experts will share their combination of expertise and experience, inspiring attendees to begin implementing inbound marketing in their organizations and watch their businesses grow. What are you waiting for? Space is limited and registration closes soon. Reserve your seat today!

This event was held May 21, 2014. To view the Bootcamp presentations, simply click the button below!

Inbound Marketing Bootcamp Presentations

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